How to Attack Marketing Spend (Part 4) [Plus+]

marketing Andrey Popov/Adobe Stock

Today we continue our exploration of best practices and strategies for attacking marketing spend with the importance of training; a return to the potential benefits of decoupling creative from production; and the necessity of cultural sensitivity to bridge the gap between marketing and procurement teams. Missed the previous installments of this series? Check out Part 1, Part 2 and Part 3 before reading on!

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