Coupa Acquires Simeno to Augment Catalog Search and Management Capabilities

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Coupa has acquired procure-to-pay (P2P) provider Simeno, extending the platform’s marketplace strategy to provide deeper and pre-integrated supplier connections and opening key markets to support continued expansion.

Financial terms of the transaction were not immediately disclosed, though Spend Matters estimates that buying Simeno will be accretive to Coupa, based on the various metrics by which investors measure the firm today.

Simeno who? For an FAQ on the provider, as well as an explanation of why Coupa acquired Simeno, check out our Spend Matters PRO Research Brief on the transaction.

Based in Basel, Switzerland, Simeno offers key capabilities in cross-catalog search and advanced catalog management. Large enterprises often use Simeno as a shopping front-end for systems such as SAP PM, SAP MM and Oracle iProcure to augment cross-catalog search capability.

These capabilities will allow Coupa to expand its Open Buy program to additional marketplaces while keeping its user experience relatively straightforward. But beyond technological benefits, the deal represents another step in broadening Coupa’s appeal to large enterprises, including the ability to support complex global buying requirements and a stronger presence in Europe, where SAP Ariba is pursuing many of the same customers who previously have worked with Simeno.

“One of the emerging trends within procurement technology is the ability to bring more spend under management by integrating ‘out-of-catalog’ purchases, while maintaining control of an organization’s approval workflows and business rules,” said Xavier Olivera, lead procure-to-pay analyst at Spend Matters. “Coupa is leading the charge in this area, first integrating Amazon Business in a unique way compared with competitors, and now integrating Simeno's cross-marketplace search capabilities into its platform.”

Solution Background

Founded in 2000, Simeno supports global catalog solutions in 22 languages in 60 countries across the globe. The company provides buy-side catalog management solutions and services, in particular a “best-in-class cross-catalog search capability,” Coupa said in a press release.

In addition to catalog management, Simeno also offers supplier on-boarding, catalog maintenance and the ability to create custom requisition and service forms for clients, so that all spend — products and services — can flow through the system.

Serving primarily businesses in the pharmaceutical, manufacturing, banking and media sectors, Simeno counts ABB Group, Genentech, Novartis and UBS as customers. Those catalog capabilities can be integrated with SAP SRM, SAP MM, SAP PM, Oracle iProcure, Ariba Buyer and JD Edwards.

“When we created Simeno, our goal was to simplify the complex world of supplier content search and improve the buying experiences of ERP users,” said Udo Grünhoff, founder of Simeno. “Coupa gives us the opportunity to expand upon our goal by sharing our technologies with even more organizations around the world.”

For a complete review of Simeno and its capabilities, including a full solution overview, growth/revenue profile, product strengths and weaknesses, and competitive comparisons, check out our three-part Vendor Snapshot on the provider:

Transaction Rationale

The acquisition presents several compelling benefits to Coupa. For example, Simeno’s catalog search and management capabilities will more easily allow Coupa to expand its Open Buy offering, originally launched with Amazon Business, to additional suppliers. Moreover, Simeno’s deployment approach as a “front-end” to various SAP and Oracle systems will help Coupa further appeal to the SolutionMap “CIO Friendly” buying persona.

For additional insight into the rationale for the transaction, deeper analysis on the acquisition itself (including Simeno’s capabilities), what it means for Coupa’s expansion strategy and the deal’s near-term impact on the competitive landscape for e-procurement and procure-to-pay (P2P) technology selections, check out our ongoing coverage on Spend Matters PRO.

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Voices (2)

  1. Donna Wilczek:

    Jason, agree 100% about Udo! The way he believes in and supports his team is inspiring. So happy to have them all join our Coupa family. ❤️

  2. Jason Busch:

    A big shout-out to Udo (Simeno’s founder and CEO). A transaction like this could not happen to a nicer, more down-to-earth person who cares more about his team than anyone else (or anything). Congrats Udo!

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