SynerTrade: Vendor Analysis (Part 3) — Summary and Competitive Analysis

Better known in Europe than in North America, SynerTrade is ramping up its U.S. presence in 2018. We see a bright future for the provider on a global basis, provided it makes adequate sales, marketing and channel investments that call attention to what it is capable of enabling through its broad, cloud-based procurement platform.

SynerTrade is one of the few vendors capable of delivering a comprehensive, fully integrated and rapidly deployable source-to-pay suite that also provides organizations the ability to rapidly configure heavy internationalization and systems integration requirements. This makes it a particularly interesting shortlist candidate for procurement organizations with global requirements and complex systems environments. Although not without weaknesses, it is nevertheless unique in its approach and is likely to appeal to many organizations that today have no idea who it is, owing to its previous regional focus in Europe.

This Spend Matters PRO Vendor Snapshot provides facts and expert analysis to help procurement organizations make informed decisions about SynerTrade’s source-to-pay capabilities. Part 1 of our analysis provides a company background and detailed solution overview, as well as a summary recommended fit suggestion for when organizations should consider SynerTrade in the procurement and finance technology areas. Part 2 of this research brief covered product strengths and weaknesses, and this final installment offers competitor and SWOT analyses, as well as evaluation and selection considerations.