5 Reasons to Bet For and Against Coupa (Part 1: The Virtuous ‘Cloud’ Prince) [PRO]

One of the best validations of the procurement technology sector is to see irrational exuberance from those who know comparatively little about it as they begin to speculate more aggressively on who is going to win in the market. Hearing Cramer call Coupa the “Cloud Prince” was but one example of the dozens I’ve heard both publicly and in one-on-one conversations in recent weeks from those outside the procurement solutions world.

These days, it seems everyone has an opinion on Coupa. Sometimes this speculation and soap-boxing grates on me because, in theory, it could mislead those within procurement and finance from making the best decisions if they get wrapped up in the noise. But it’s a price worth paying. Every insider — including everyone on the front lines of procurement, every tech vendor, every consultant, every analyst — should welcome every minute of attention Coupa gets. Why? Because it means there is going to be plenty of cash to fund the next generation of innovation for the sector.

Procurement is red hot right now, and honestly, shouldn’t saving money always be hot? But just how hot is Coupa? While I have real work to do providing a final set of eyes on some 250+ pages of draft copy for the Q2 SolutionMap Insider publications this week, I thought I’d procrastinate and share my own prognostications on Coupa and the arguments I’d make on betting both “for” and “against” the new crown prince — and also offer some fantasy sports commentary on just whom I’d combine Coupa with from the comfort of my lazyboy to conclude things (and luckily our SolutionMap framework lets us mix and match providers in different combinations — something that some of our early adopter practitioner clients are starting to explore in their evaluations).

Today I’ll start with five reasons I’m bullish on Coupa for procurement organizations — the company, not the stock, which is an important distinction as I have no opinion on share prices — by sticking with Cramer’s “prince” analogy. Of course I can’t help but think back to a philosophy class in 11th grade with Dr. Morinelli where we learned and debated Machiavelli’s “The Prince.”

Virtuous princes, as Wikipedia translates and paraphrases Machiavelli, “rise to power through their own skill and resources (their ‘virtue’) rather than luck … [even though comparatively they] tend to have a hard time rising to the top, once they reach the top they are very secure in their position. This is because they effectively crush their opponents and earn great respect from everyone else. Because they are strong and more self-sufficient, they have to make fewer compromises with their allies.”

How is Coupa the virtuous [resourceful] prince for procurement? Read on as we explore the five reasons I’d bet on Coupa’s continued success at the same levels of the past.

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