Six Best Practices for Procuring Marketing Services (Part 2)

Editor's note: This Spend Matters Plus brief is a refresh of our 2013 series on marketing services, which originally ran on Spend Matters PRO. 

In Part 1, we pulled together a number of key learnings (and some personal experience) to come up with six best practice suggestions for CPOs or marketing services procurement leads to consider. We previously looked at three recommendations around category strategy and suppler management. Today we’ll take a look at three more that focus more on the procurement function and individuals in it, how they align with marketing colleagues, and the skills they need to succeed in this area.