WorkMarket (ADP): What Makes It Great (Independent Contract Workers SolutionMap Analysis) [SolutionMap]

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WorkMarket, acquired by ADP in January 2018, offers an enterprise technology solution that companies can use to organize, manage and pay their freelance (independent) workforce. The provider competes in the enterprise solution category that Spend Matters SolutionMap calls Independent Contract Workers (ICW), the most dynamic segment of the contingent workforce and services (CW/S) procurement software market, which also includes SolutionMap’s Temp Staffing (Vendor Management Systems/VMS) and Contract Services/Statement of Work solution segments.

Today’s ICW solutions have their roots in the so-called gig, freelance and peer-to-peer economies — the new world of Uber and Airbnb versus the established world of enterprise software applications inhabited for decades by the likes of SAP and Oracle. WorkMarket originated as a vertically focused online marketplace that enabled the matching and spot engagement of field tech contractors. Over the past eight years, however, WorkMarket has significantly invested in technology development so it could evolve its business model from that of an online marketplace to a full-fledged enterprise software provider.

Where does that offering fit into the burgeoning ICW market? As of September 2018, Spend Matters SolutionMap contains functional and customer satisfaction benchmarks on more than 50 vendors within the procurement software market, including six providers within the ICW segment. To understand where WorkMarket stands out most and helps set the bar for the ICW segment — and why should this matter for procurement and HR organizations — let’s delve into the SolutionMap benchmark and explore what makes WorkMarket great.

“What Makes It Great” is a recurring column that shares insights from each quarterly SolutionMap report for SolutionMap Insider subscribers. Based on both our rigorous evaluation process and customer reference reviews, each brief offers quick facts on the provider, describes where it excels, provides hard data on where it beats the SolutionMap benchmark and concludes with a checklist for ideal customer scenarios in which procurement, finance and supply chain organizations should consider it.

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