The Bonfire Customer Experience: What Makes It Great (Sourcing SolutionMap Analysis)

Usability is proving the single most important killer app for the next wave of sourcing technology adoption. And providers such as Bonfire are proving that absolute feature/function capability alone is less important than providing an optimally rich user and customer experience that will maximize adoption and customer satisfaction.

This is not a new strategy. Bonfire is in fact following Coupa’s playbook. As we have noted before, “such was Coupa’s first act, before it focused on investing in functional leadership to complement best-in-class usability.”

Today, Bonfire is headed down a similar path in the sourcing market. Its customer references and candid feedback from Spend Matters’ Q4 2018 Sourcing SolutionMap suggest it is not a typical provider but rather one that is redefining an entire market by focusing on customer adoption and the user experience. Like Coupa, it is creating a movement among procurement organizations.

But where and how does Bonfire stand out in this competitive technology market with customers?

As of December 2018, the Spend Matters SolutionMap contains functional and customer satisfaction benchmarks on more than 50 providers within the procurement technology landscape. But where does Bonfire stand out most and help “set the bar” in sourcing, and why should this matter for procurement and finance organizations? Let’s delve into the SolutionMap benchmark to find out where Bonfire is great.

“What Makes It Great” is a recurring column that shares insights from each quarterly SolutionMap report for SolutionMap Insider subscribers. Based on both our rigorous evaluation process and customer reference reviews, each brief offers quick facts on the provider, describes where it excels, provides hard data on where it beats the SolutionMap benchmark and concludes with a checklist for ideal customer scenarios in which procurement, finance and supply chain organizations should consider it.