Avetta, Browz to Merge: History and the Growth of Community-Oriented, Network Models (Part 2)

Industry insiders might argue that the growth of Avetta, Browz, ISNetworld and other industry supplier compliance and credentialing solutions like VendorMate (now part of GHX), GRMS and Hellios should never have been allowed to reach escape velocity owing to the first mover advantage that Achilles had on this market overall. But playing armchair supplier credentialing, pre-validation and certification vendor quarterback is nowhere near as useful an exercise as explaining the history of this market and how it became the largest procurement solutions sector that most buyers know little if anything about — yet is of critical strategic (and growing) importance.

So join us as we provide a history lesson about how this market came about and the value levers it created for buyers and suppliers. This investigation includes exploring how the sector in which Avetta competes can serve as a complement to other supplier management and risk management areas too (which we’ll tackle in more detail in the next research brief in this series).

If you’re just coming up on this market and the merger of Browz and Avetta, read the first research brief in this series (Avetta, Browz to Merge: Facts, Solution and Market Overview), which explored the core details and numbers behind the two companies coming together under the Avetta name.