Promena: Vendor Analysis (Part 2) — Product Strengths and Weaknesses

In our last Spend Matters PRO post, we introduced you to Promena, an 18-year-old provider based out of Istanbul that is deploying a platform for strategic sourcing, supplier management and e-procurement. Operated under the umbrella of Zer, a procurement BPO firm that itself is a subsidiary of Turkey’s largest industrial conglomerate, Koç Holding, Promena has a solution with a long history of development and some relatively mature functionality despite its lower name recognition in the global procurement technology market. And while its newest modules are still finding their footing amid a rapidly changing sector, the solution overall offers a strong baseline off which Promena could expand it functional footprint.

Part 1 of this brief provided an overview of Promena’s offering and a short selection requirements checklist that outlined the typical company for which Promena might be a good fit. In Part 2, we provide a breakdown of what is comparatively good (and not so good) about the solution, a high-level SWOT analysis, and some final conclusions and takeaways.