Workforce Logiq Partners with Upwork — What’s Going On?

Workforce Logiq recently announced its partnership with Upwork, the largest global, online freelancing platform (in terms of spend, about $2 billion annually). The partnership — which is exclusive — is the first, officially launched, commercial relationship between Upwork and a managed services/solutions provider like Workforce Logiq.

To understand the deal, let’s look at Workforce Logiq’s history and where it’s going. Before we get to an interview with Workforce Logiq CMO David Trachtenberg, it’s important to see how this veteran provider got here.

The company is a well-established, global contingent workforce services and solutions provider, that is, a provider of MSP and other workforce solutions/services (such as contractor sourcing, compliance and payrolling services). With about $3 billion in annual spend under management, Workforce Logiq is also one of just two major MSPs that (a) are “vendor neutral” (i.e., are not a business unit of a larger parent company that has its own, proprietary staffing firm network) and (b) can offer clients a proprietary VMS solution.

Workforce Logiq has been undergoing a transformation in the past year or so. The company has a new senior leadership team put in place under Jim Burke, CEO and industry-outsider, who joined the company in spring 2018. The company also changed its name/branding from ZeroChaos at the start of 2019 to reflect its break from the past and look to the future. In a July 2018 interview with Spend Matters, Burke said: “I think of (Workforce Logiq) as a technology-enabled services business. That means we use our proprietary technology, data and global team of industry expert advisers to deliver a better service on behalf of our clients.” Accordingly, Workforce Logiq has been re-aligning to the market by providing the services and solutions that customers need today, investing in technology infrastructure and working with ecosystem partners to address customer requirements and pursue innovation.