Why would Medius buy Wax Digital? (Part 1: Company Backgrounds, Product Strengths/Weaknesses, Deal Rationale) [Nexus]

Earlier today, Medius announced it is joining forces with Wax Digital. Specifically, Medius, a Nordic-based provider of AP automation solutions with a growing presence in North America, is acquiring Wax Digital, a UK-based source-to-pay suite provider.

The entity will be owned by Marlin Equity Partners, a private equity firm, which purchased Medius in 2017. For those like me who have been around this sector for too long, you might remember Marlin for its purchase of Emptoris (before IBM acquired the provider from Marlin).

Flash forward exactly one decade from that buyout, and the combination of Medius and Wax brings together two providers with different geographic and product strengths with a combined emphasis on targeting finance and procurement organizations.

As we kick off our analysis in this Spend Matters Nexus series analyzing the transaction, we’ll focus this first brief on providing a quick overview of Medius and Wax Digital, and graphically explain how both fit into the source-to-pay landscape. We’ll also offer up high-level strengths and weaknesses on the solution level (for Wax) and a detailed introduction to the Medius AP footprint. Finally, we’ll begin to explore the rationale for the combination.

Later this week, we’ll delve more deeply into a particular strength of Wax based on Spend Matters’ SolutionMap data showing it has happy customers, explore the benefits of bringing together finance and procurement solutions to drive a larger total accessible market (TAM), and offer deeper insight into the potential integrations/touchpoints between Medius and Wax Digital. Finally, we will share an analysis of the impact on the competitive landscape, exploring how the combination may impact competitive AP automation and invoice-to-pay vendors as well as procure-to-pay and source-to-pay suites.

Jason Busch serves as Managing Director of Spend Matters Nexus, a research and advisory group that works with sponsors, CEOs and boards on due diligence, M&A strategy and product strategy. Spend Matters and Spend Matters Nexus are owned by Azul Partners. Disclosure: Azul Partners served as an adviser to Marlin Equity in this transaction.

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