Why would Medius buy Wax Digital? (Part 2: Wax strengths, customers, integration considerations) [Nexus]

Yesterday, AP automation specialist Medius announced it was acquiring Wax Digital, the UK-based source-to-pay suite provider. Together, they hope to carve out a unique niche in targeting procurement and finance organizations primarily in Europe and North America (although both have global customers and users).

In Part 1 of this Spend Matters Nexus series, we provided an overview and introduction to Wax Digital and Medius, touched on the product strengths and weaknesses for Wax, and explored the rationale for the transaction.

As we continue our analysis today, we add in the customer voice to the mix, specifically focusing on Wax Digital’s economic buyers (e.g., CPOs, procurement VPs, etc.) and what they think about the solution, because customer feedback is one way we score solutions for our free vendor ranking system, SolutionMap. We also will go deeper on some of the more specific strengths of the solution at the platform and functional levels, and explore how this might affect users of the combined solution. And we’ll look at integration touchpoints for Wax and Medius.

Later this week and next, we will continue our exploration of the combination, delving into the impact on the competitive landscape, including an analysis of how the combination may affect competitive AP automation and invoice-to-pay vendors as well as procure-to-pay and source-to-pay suites. Finally we will explore how the total addressable market (TAM) expands when combining finance and procurement together. TAM is a key metric that sponsors use to analyze investment opportunities.

Jason Busch serves as Managing Director of Spend Matters Nexus, a research and advisory group that works with sponsors, CEOs and boards on due diligence, M&A strategy and product strategy. Spend Matters and Spend Matters Nexus are owned by Azul Partners. Disclosure: Azul Partners served as an adviser to Marlin Equity in this transaction.

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