Afternoon Coffee: Elevated Resources growing; Brexit begins; Super Bowl: campaign ads vs. brand ads; Amazon had happy holiday

Elevated Resources, a VMS and managed services provider focused on serving mid-market companies, recently announced record growth and other milestones. While the company may not be well known across the market, it achieved Value Leader status in Spend Matters’ SolutionMap covering Temp Staffing technology. See our post “Elevated Resources: What Makes It Great (Temp Staffing/VMS SolutionMap Analysis)”.

Elevated reported that it had experienced “growth of over 27% over the past two years as a result of the extension of its services and technology offerings, as well as channel partnership execution and strategic focus on mid-market customers.” Other milestones included:

  • Upgrading its capabilities for contingent talent management process metrics, spend analytics and workforce intelligence, leveraging the technology of Good Data Corp.
  • Releasing ELEVATE Mobile Direct, “designed to enhance long-term connections between employers and their contingent pools of talent.”
  • Establishing a technology partnership with Clowder, a provider of mobile engagement solutions for communities.

In 2020, the announcements states, the company will be focused on further expanding the MSP channel for its mid-market VMS (vendor management system) technology platform, ELEVATE.

UK leaving EU tonight as Brexit begins

Brexit is finally happening Friday after a 2016 vote for it and years of dispute, The Associated Press reports. The United Kingdom will become the first member to leave the European Union at 11 p.m. London time tonight (6 p.m. U.S. Eastern time).

“Britain’s departure is a historic moment, but it only marks the end of the first stage of the Brexit saga,” the AP reports. “When Britons wake up on Saturday, they will notice very little change. The U.K. and the EU have given themselves an 11-month “transition period” — in which the U.K. will continue to follow the bloc’s rules — to strike new agreements on trade, security and a host of other areas.

Super Bowl: campaign ads vs. brand ads

The Super Bowl kicks off Sunday, and besides the battle on the field, the commercials will have political campaigns vying for attention along with brands trying to take a more centrist and comedic approach, The Associated Press reports.

USMCA has U.S. dairy, red meat exporters hopeful

U.S. dairy and red meat producers are hopeful of a revival in the red meat exports business after the U.S. signed the USMCA, the revised NAFTA agreement earlier this week. Some producers in southern Minnesota feel some of the provisions of this trade deal were a long time coming.

“Really, the two big things are in dairy and in meat, having better access to both Canada and Mexico is huge for us and huge for us regionally,” said agribusiness instructor at South Central College, Kelly Schmidt.

Mexico is the United States’ No. 1 customer in dairy exports and nearly a third of all red meat is exported to both Mexico and Canada.

Amazon's one-day shipping is a hit with customers as holiday sales jump

Amazon.com Inc. posted holiday quarter results well above expectations, mostly driven by its one-day shipping program and an increase in membership in its Prime loyalty club, Reuters reports.

Supply Chain Dive reports that the one-day shipping program, which began last year, is working but is expensive for Amazon to operate.

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