RightSpend: Vendor Analysis — Marketing procurement data solution overview, roadmap, competitors, tech selection tips, analyst summary

This Spend Matters PRO Vendor Analysis provides an overview of RightSpend and its SaaS-based marketing procurement data solution. RightSpend provides customers with rigorously vetted and highly customizable should-cost modeling capabilities for third-party marketing agencies. The provider’s roadmap plan is to quickly expand, refine its specialization of marketing agency data, and potentially look into other verticals.

Companies procure marketing agencies for a plethora of tasks, and they naturally do so with specific ideas of what the tasks should cost. RightSpend’s agency compensation benchmarking databases help provide estimates to these companies. The provider assesses over $10 billion of agency fees each year across 10 agency types, over 300 deliverable items and 75 global markets. 

On the agency side, RightSpend benchmarks salaries, overhead, profit margin and hourly rates for over 600 job titles. Its data, which is heavily screened and regularly refreshed, comes from its vast and powerful network of customers. The data itself is also blinded, so customers will never know which company contributes a data point to the broader dataset. 

This Vendor Analysis also explores the concept behind RightSpend; the platform, application and supporting services that RightSpend delivers; a verified customer reference analysis; a list of RightSpend’s competitors; tech selection tips and key analyst takeaways. 

Here’s why RightSpend matters:

• To the market — RightSpend offers should-cost benchmarking to customers looking for marketing agency data. It also offers consultancy, evaluation and research services.
• To customers — RightSpend’s user interface is fairly intuitive and will not usually require a significant amount of training. However, training sessions are available when needed, and customers can access FAQ video uploads.
• To potential buyers — RightSpend offers access to a rigorously vetted, customer-driven database that itself is differentiated from the rest of the market in terms of its scope.

This Spend Matters PRO Vendor Analysis will give an overview of the vendor’s capabilities, its competitors, provide tech selection tips and close with key analyst takeaways.