Recapping new product announcements from Docusign Momentum 2024

On April 11, Docusign hosted the in-person session of Docusign Momentum, its annual conference, at The Glasshouse in New York. The event featured major announcements, including a new logo and branding, an AI-powered intelligent agreement review platform with function-specific applications and other new products, such as a centralized repository called Navigator and a no-code/drag-and-drop workflow tool called Maestro.

First, Docusign President and General Manager of Growth, Robert Chatwani, unveiled the new Docusign logo and branding (which is visible on the Docusign website). Then, CEO Allan Thygesen announced a new AI-powered platform, Docusign Intelligent Agreement Management (IAM).

Docusign Intelligent Agreement Management

IAM, which launches in May, is a new platform that takes features from products, such as CLM (including Docusign’s own CLM solution), and new capabilities to provide value to customers that may only use the provider as an e-signature specialist. IAM uses pre-built workflow templates, drag-and-drop workflows, organizational guidelines and stakeholder-specific review and approval processes. It provides another option for those who may find CLM too advanced for their needs (and will also enhance CLM over time).

Other new features in IAM include e-signature improvements. First, rapid ID verification for e-signature can now be added as a workflow step, with verification taking place on a mobile device and being stored on that device for future use. Moreover, the delivery of e-signature requests is now more flexible. In addition to the standard email delivery, they can be delivered securely via SMS, WhatsApp and more.

IAM also includes data checks against both internal and external verification sources, easier connections to systems of record to measure vendor performance and persona-specific reporting. This includes more advanced AI, including copilot experiences to assist (but not replace) experts. For example, Docusign uses its experience and reach to customize LLM models for better insights.

As part of the IAM announcement, Chief Product Officer Dmitri Krakovsky shared three new platform services:

Docusign Navigator, Docusign Maestro and Docusign App Center

Docusign Navigator is a central repository that automatically stores every contract in Docusign, from bulk uploads or to a contract that is just passing through for e-signature. Its purpose is to centralize all contract data for easier access to information, such as renewal dates and obligations. Users can search from this repository by keyword — with semantic search, filters for contract type/value and more available. On Docusign’s roadmap is a feature to include aggregated vendor-level insights, such as historical agreements, obligations, related parties and upcoming renewal dates, during a search. Another roadmap item is to allow its own CLM solution to connect to Navigator for a more seamless experience.

Docusign Maestro enables no-code, drag-and-drop workflows. The UI/UX demoed live resembled best-of-breed solutions that have made investments in these areas, such as intake management providers (which are heralded for their usability).

Docusign App Center makes it easier for customers to connect agreements and data to third-party systems, such as Box, Google Drive, ServiceNow, Sharepoint and Salesforce. Users can simply search for systems in an app store-like interface to enable quicker, bidirectional data integrations.

Krakovsky also announced vertical-/industry-specific IAM applications, such as IAM for sales, customer experience, procurement, manufacturing, tech, retail, CPG and financial services. The sales and customer experience applications are launching in May, while the rest are on the roadmap. It is also important to note that users can customize these tools for organization-specific optimization, but the pre-configured applications are based on best practices.

Next, Senior Director of Product Management Rebecca Denman expanded on the IAM applications:

IAM for Customer Experience, IAM for Sales, IAM for Procurement

IAM for Customer Experience, for example, shows personalized and guided step-by-step tasks from the customer view. This would be helpful in a B2C context, because customers only see what is relevant to them based on workflows that the Docusign user has completed.

These steps include AI-generated recaps so that a third-party user can access a summary of what has been completed. With Docusign Maestro, the workflow-based application, data can automatically be pushed to a CRM like Salesforce to kick off follow-up tasks in those external systems, such as account setup.

IAM for Sales allows users to quickly send an MSA or packets of multiple documents, for instance, with pre-approved language. This eliminates the need to manually generate an agreement or search for example agreements. It also includes enhanced negotiation and redlining features. For example, it offers suggested clauses from Docusign’s playbook. Parallel approvals, smart workflows and AI-generated summaries (similar to the summaries from the customer experience-specific application). Modern, sales-specific dashboards are also included.

IAM for Procurement, which is in development, includes a pre-built SAP Ariba connector. For example, if an RFx is issued through SAP Ariba and a vendor has been selected, a workspace for a new contract will be created within SAP Ariba. From this workspace, users would then be able to select between a NDA/SOW/PO/MSA from a drop-down menu, and Docusign will then automatically route these documents for review and approval even though the process has begun in SAP’s ecosystem.

Another procurement-specific addition is change tracking with AI-based deviation, risk detection, automatic suggestion of fallback clauses and more. Further, when a document is signed, it is automatically uploaded to Docusign Navigator (the new repository solution detailed above). Like the sales solution, procurement-specific dashboards are available, such as a renewal dashboard that segments by date, type, party. Alerts via email or Slack can be configured for upcoming renewal events.

Chief Product Officer Dmitri Krakovsky returned to the stage and emphasized that the new products are built to work with existing Docusign applications, following the company’s new platform approach. He also revealed select roadmap items, such as a new e-signature template builder, premium data verification options and transaction spaces. The CLM roadmap includes AI-enabled search and document uploads as well as integrations with Google Docs and SAP Ariba.

Next, Tanya Faddoul, VP of Customer Led Growth, introduced Docusign Community.

Docusign Community

This is a new (and free) collaboration platform on which Docusign users can ask questions, provide feedback/suggestions, get information on upcoming events and more. The idea is for the community to share insights to get the most out of their Docusign applications.

Stay tuned in the coming months for more analysis of Docusign’s announcements and CLM solution!

The online session of the conference takes place on Thursday, April 18. Registration is free and can be found here.