Docusign to acquire Lexion: M&A rapid analysis

Earlier this week, Docusign announced its agreement to acquire Lexion, a contract analytics specialist, for $165 million. The acquisition will factor into Docusign’s Intelligent Agreement Management (IAM) platform, which is the company’s attempt to create a new SaaS category. We first wrote about this development last month and will continue to explore it this year.

How might the acquisition of Lexion factor into Docusign IAM, and what might this reveal about both Docusign’s strategy and the fate of markup specialists?