GenAI and chatbots — The fallacy of ‘No UI is the new UI’ — Part 1

The phrase "no UI is the new UI" is a popular concept in user experience design. It suggests that the best user interfaces are often invisible or unobtrusive. Instead of relying on traditional visual elements like buttons, menus and text fields, these interfaces anticipate user needs and perform actions automatically or through subtle cues, creating a more seamless and intuitive experience.

The concept is closely related to conversational user experience (CUX). Chatbots and voice assistants are often key components in delivering a user experience without traditional, visual user interfaces. Users interact with a system through text or voice natural language when interacting with a chatbot, which makes the interface invisible or less noticeable and aligns with the core idea of "no UI.”

Here we explain the CUX experience, past and present.