Ivalua NOW Americas 2025: Innovate to Elevate

Earlier this week, the Spend Matters team attended Ivalua’s annual Americas conference in New Orleans, Louisiana. Located at the Caesar’s Superdome, the two-day event featured keynotes, breakout sessions, solution demonstrations, partner/sponsor booths and more.

The first Ivalua NOW conference of 2025 took place in Paris in March. Both conferences were titled ‘Innovate to Elevate’ and highlighted the impact of AI on procurement tasks. The conference focused on Ivalua’s AI and agentic AI capabilities and roadmap items, with a theme of elevating procurement (and the entire business) through these features.

Overview of Ivalua NOW Americas 2025

The event followed a similar structure to that of the EMEA Ivalua NOW conference. It was a hybrid event, meaning that certain keynotes and breakout sessions were broadcast live for those who were unable to attend in person.

Franck Lheureux, Ivalua’s CEO, delivered a company update that (as mentioned in our aforementioned recap) revealed Ivalua’s $200 million in 2024 revenue and 950 employees. Lheureux noted the future will require agility, intelligence and real-time orchestration. With Ivalua’s founder and former CEO David Khuat-Duy now focused full-time on AI innovation as Chief AI Officer, Ivalua is addressing these challenges by placing AI at the core of its platform strategy.

Ivalua plans to use an LLM-agonostic architecture on its unified data foundation (single codebase) to enable a deeply AI-centric platform. For example, Ivalua’s digital assistant, IVA, is evolving to go beyond basic chat functionalities. Support areas will include autonomous decision making based on context, and orchestration of agents themselves for task-specific needs, such as supplier onboarding, compliance checks and sourcing.

Ivalua’s announcements (also covered in our prior recap) include a dedicated module for intake management, deeper intelligence of invoices and contracts (with the ability to ‘chat’ with not just documents, but entire repositories), agent-based autonomous sourcing and more.

Ivalua’s upcoming platform v10 will further support the provider’s agentic AI vision. The platform will augment procurement teams with intelligent automation and, most importantly, serve as the beginning for even more autonomous agent-based functionalities in future iterations. The approach will rely on both specialized AI agents for particular tasks and orchestrator AI agents to ensure collaboration between agents and systems.

As Ivalua deepens its agentic architecture, a new set of strategic questions emerges for organizations:

1. How can organizations govern the use of AI agents effectively — defining boundaries, roles, escalation paths, etc. — without overwhelming users or introducing new layers of bureaucracy?
2. What frameworks will companies use to define and measure ROI from agents, and how will value be tracked across different departments?
3. Do current AI pricing models support broad enterprise adoption, or will cost structures limit experimentation and usage across functions/categories?
4. Which metrics and configurations will define ‘trust’ in agent behavior, and how will organizations monitor, tune and audit agent decision making over time?

These questions are not limited to Ivalua customers and prospects. They are especially important for any organization seeking to adopt agentic AI functionalities.

Nonetheless, Ivalua’s v10 and multi-agent orchestration approach is more than just a new feature in a procurement software platform. It is a massive development in enterprise software as a whole. Providing customers with the configurability necessary to leverage AI agents as they see fit, all while supporting customer-specific LLMs, brings new opportunities for agility and efficiency to both procurement and beyond.

We look forward to continuing our coverage of Ivalua.