Author Archives: Craig Laufer



Forming a Strategic Partnership Program: What They Are and Why You Need One

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Spend Matters welcomes this guest contribution from Craig Laufer, vice president of strategic partnerships at Nielsen.

Are you tapped out on the value created by your standard supplier relationship management program? If so, you should really consider creating a strategic partnership program. A strategic partnership program is an initiative that aims to transform the relationships of your most strategic suppliers into true strategic partners. This goal is accomplished first and foremost by creating and nurturing great relationships with your strategic partners, ultimately leading to improved supplier relationships, increased influence on traditional procurement topics, and creation of business value outside of the typical buyer-seller relationship.