In 2016, Amazon Business began building a beta feature to allow individual organizations to augment the entire buying experience based on their specific procurement and spend compliance needs. During our development process, procurement managers told us that they needed a solution that would make an employee shop as if “a procurement professional was sitting right next to them,” whereby both the employee and pro would learn from each other during that buying journey. This was at the heart of the beta’s purpose — to leverage technology to give both roles a continuous feedback loop to enable purchasing convenience with scalable guidance. The new feature needed to be customizable and powered by the procurement intelligence of their organization. In October 2018, the beta ended and “Guided Buying” was publicly launched as an Amazon Business Prime benefit.