Author Archives: William Busch



An Improvised Recipe for Vegan Butternut Squash Soup

I've recently made great strides toward re-kindling my passion for cooking à la vegan. So whether or not you're similarly inclined, I recently improvised -- my favorite culinary style -- a recipe for butternut squash and vegetable soup that I want to share. In full disclosure, while I like to food shop often, I prefer to work impromptu with ingredients that are already on hand and have recently been buying funny-looking seasonal plant foods without knowing anything about them, and that's how I came to have a butternut squash in the pantry. This delicious soup takes less than an hour to prepare, and no one will know it's vegan if you don't tell them.

Antibiotics: Pharma’s Lean Spend — And Yours Should be Too

Flu season appears to be in full bloom -- at least from my perspective as I near recovery from this year's latest viral incarnation of the bug. I've been equally distressed by the number of friends and associates who have told me that I need to get an antibiotic. Viral infections are not bacterial in origin and do not respond to antibiotic medication. And yes, it's wise to have a physician monitor our ailments and determine their origin. But the miraculous discovery of bacteria killing medication by Sir Alexander Fleming in the early 1940s – that revolutionized medicine and cured illnesses that had often been terminal for centuries – has nearly come full circle.

A Cost / Benefit Analysis of Hoarding Stuff

If, like me, you're a saver or accumulator of things, the lesson in all of this is to be vigilant about the ultimate utility of the stuff you acquire and hold on to. Interestingly, the so-called disorder of hoarding -- though I do not believe I have it -- has an hereditary component. Because my parents were hoarders and it took me 12 months to clean out their home prior to sale, I've decided to inventory and market price the value my things. Dysfunction or not, it's simply not fair to leave copious quantities of stuff to our heirs and loved ones.

Home Networking: Back to the Future

The solution to improving my home network connectivity is precisely the same project that the budget committee I was on approved at an East Coast university 30 years ago -- and we called Ethernet back then too. Ethernet was developed by Xerox Corporation and I seem to recall that we negotiated a few free photocopiers with that deal.

Marketing Spend: Understanding a Proposition, the Seller’s Perspective, and Value Measurement

I was first introduced to the discipline of marketing and its inherent emphasis upon quantitative analysis in B-school a few decades ago. My academic background up to that time was diverse and had included multiple undergrad majors in the sciences, economics, and even liberal arts (what was I thinking?). I knew that statistics and methodology were essential analytic tools but became increasingly frustrated with the ever-increasing emphasis on quantitative decision-making in quasi-scientific areas like management and marketing.

The Efficacy of Sequestration: Abdicating Responsibility by Cutting Spend Across the Board

We have to give our elected senators and House representatives credit for acknowledging that they are unable and unwilling to do the hard work of deciding what's best for the country. In lieu of rolling up their sleeves and performing the diligence required to adequately protect the country, ensuring that current and future generations will be able to acquire needed skills to be gainfully employed, enabling U.S. corporations to be the most competitive on the planet, and sufficiently funding vital data collection, they have thrown up their arms and opted for sequestration.

Impact of Time Spent with e-Media

Consider the average workday in which we perpetually field Skype messages, emails, video conferences, old fashioned phone calls, and, if we're lucky, find time to truly think through what we're doing. Case in point: As I've been writing this post, I've had five Skype conversations and four phone calls, and responded to six emails. I have back-to-back conference calls starting in half an hour. What's the effect on our brains?

Sure, Work Reduces Risk of Dementia, But So Do Hobbies

I don't suspect that very many would consider their daily toil very stimulating -- if at all. In fact, I find that playing and listening to music, carpentry, reading, and cooking are far superior mental stimulants than working with my colleagues (no offense guys). The prospect of someday awakening every morning to pursue my passions sounds glorious, and I'm quite certain that the sooner I retire, the longer and healthier my life will be. As a subject of one, I'm accepting contributions to begin this experiment sooner than later.

When Budget Myopia Precludes Worthy Investment

I've been working with clients and potential clients on Spend Matters sponsorships (branding, thought leadership and lead generation opportunities) for over five years. It's a delicate process that involves several variables. Not the least of which include in-depth communication surrounding current and long-term client objectives, site metrics and, of course, budgeting - on both sides.

Audiophilia – The Exasperating Future of Vinyl Record Buying

For vinyl nuts like me, there’s practically no greater fun than to pass a yard sale with cases of old vinyl records on display, often priced at a dollar or less. It’s equally thrilling to walk into a used record store and find a new batch of used jazz and classical recordings. Sadly, this cherished pastime’s days are numbered. The millions upon millions of used records in the current market mostly belong to older folks who are downsizing, having been purchased new in the 50’s, 60’s and 70’s. So if you love older Rock, Folk, Country, Jazz and/or Classical, now is the time to build out your collection at the lowest cost in history.

Audiophilia — Choosing the Right Speakers at an Affordable Price

In previous audiophilia posts we've discussed the vinyl medium, its playback hardware, and amplification. I've attempted to present a basic non-technical primer for those who love music and wish to have the most realistic home sound reproduction paraphernalia within the constraints of an optimal cost/benefit ratio, and have hopefully provided a few interesting tidbits for the seasoned audiophile as well. The literal elephant in this listening room equation is loud speakers, or just speakers.