Spend Management Content

Coupa’s 3 Special Forces Teams (Part 2: Alliances + Business Development) [PRO]

Some of the secrets of Coupa’s continued growth even as it maintains the “Rule of 40” well into the hundreds of millions of dollars of annual revenue — largely through organic development but also through the sale of additional capabilities gained via acquisition — are three quiet teams operating in the shadows behind the product/solution, R&D and sales functions.

It uses these areas to great effect to collectively win individual battles against competitors. These teams are effectively “special forces” groups that have leverage far beyond their individual ability to contribute alone (but would not be successful without the broader Coupa arsenal that they’re supporting). Other vendors may have one of these weapons individually. Or on paper. But collectively Coupa is the only one that combines them to great effect as it moves its chess pieces around the tactical and strategic board.

This Spend Matters PRO brief provides a unique take on these groups from the perspective of a long-time industry insider who has seen them put to use effectively from a rare vantage point. Today we continue our look by exploring the second of Coupa’s special forces teams —  alliances/business development. (Click here for our analysis of Coupa’s corporate development function.)

Our analysis today begins by defining what alliances/business development functions do (and not do) for enterprise software / SaaS / cloud companies. Then we provide the details behind Coupa’s partner programs (including types, tiers, named partners, etc.). And finally we explore how Coupa leverages this area in ways that disproportionately benefit its broader operations.

Jason Busch serves as Managing Director of Spend Matters Nexus, a membership, research and advisory organization serving technology acquirers (private equity, corporate development, etc.) and CEOs. The views expressed in this research brief are his and do not necessarily reflect that of the Spend Matters analyst team.

Research note: This brief is based on extensive primary research. Beyond already available public information, no data or insights were provided by Coupa. However, a fact-check was provided to Coupa for informational purposes to ensure accuracy.

Jaggaer sells majority stake to private equity firm Cinven

procurement

The procurement suite provider Jaggaer announced Monday that the private equity firm Cinven is buying a majority stake in Jaggaer, which will continue to focus on its unified Jaggaer ONE spend management offering and will look to expand into new markets. Jaggaer said no management changes were planned.

SpendHQ’s customer reviews are in the new SolutionMap Customer Insights report

This week’s SolutionMap Customer Insights report focuses on customer reviews for SpendHQ, a specialist in analyzing spend data that uses cloud-based software to organize and remove unnecessary data and provide spend visibility. Its applicable SolutionMap category for this report is in Spend Analytics.

SolutionMap Insider members can click here to read about SpendHQ  in our latest report.

Coupa’s 3 Special Forces Teams (Part 1: Corporate Development) [PRO]

Coupa has assembled three behind-the-scenes weapons — non-product, non-solution and non-R&D teams — which it uses to great effect to collectively win individual battles against competitors and, at least so far, the broader growth war in the source-to-pay market from a logo growth perspective in recent years. These are effectively “special forces” groups that have leverage far beyond their individual ability to contribute alone (but would not be successful without the broader Coupa arsenal that they’re supporting).

Other vendors may have one of these weapons individually. Or on paper. But collectively Coupa is the only one that combines them to great effect as it moves its chess pieces around the tactical and strategic board. This Spend Matters PRO brief provides a unique take from the perspective of   long-time industry insider who has seen them put to use effectively from a unique vantage point. Today we start by exploring the first of Coupa’s special forces teams: corporate development.

Jason Busch serves as Managing Director of Spend Matters Nexus, a membership, research and advisory organization serving technology acquirers (private equity, corporate development, etc.) and CEOs. The views expressed in this research brief are his and do not necessarily reflect that of the Spend Matters analyst team.

What I Learned About Coupa Contingent Workforce (CCW) at Coupa Inspire [PRO]

While at the corporate event Coupa Inspire recently, keeping a watchful eye on Coupa’s progress with Coupa Contingent Workforce (CCW) unification, I found myself thinking about something. It was just over two years ago that Coupa dipped its toe into the services procurement solution space with the limited release of Services Maestro. Among other things, that narrow solution component for sourcing and managing SOW projects of low-medium complexity and scale left few doubts that Coupa was serious about providing its customers with lifecycle source-to-pay capabilities for the procurement of contingent workforce/services (or CW/S, as Spend Matters abbreviates it).

I found it a bit amusing, in retrospect, that in a Spend Matters brief at the time (Coupa Unveils Services Maestro: Will the Student Become a Master of Services Procurement and Contingent Workforce Spend?) we somewhat playfully lectured Coupa about the complex nature of the space: “If Coupa decides to use the current iteration of Services Maestro as a jumping off point to enable procurement in this journey,” we sternly warned, “it will need to question, at the very core, how it opts to deploy its product development and product management resources to address the challenge.” And so it did, in September 2018, opting to buy (vs. make) a well-regarded VMS solution to “unify” into Coupa’s business spend management (BSM) platform.

So as I meandered in and out of the recent CCW sessions, demos, conversations with product development folks and, above all, clients and prospects, it became clear to me that Coupa was now looking like a maestro after all or, at least, certainly a very motivated and able fast learner. What my experience at Inspire brought home for me was that, in a period of just two years, not only had Coupa gone from nibbling on the edge of the CW/S solution space to actually being a major player in it. Coupa was also progressing steadily in realizing its vision of full contingent workforce and services capabilities woven into its unified BSM solution fabric.

This PRO brief will separate what I learned in terms of CCW progress and what I learned in terms of CCW challenges, and it will close with a brief analyst summary-commentary.

What’s Your Story? Coupa Brings Color, Context, Influence and Emotion to Inspire19

In an increasingly STEM and data-driven world, boy do we need to keep the tradition of storytelling alive. What’s millions of rows of data without any context or color behind it? What’s a success story without some kind of emotional denouement? When I work with Spend Matters clients on the marketing and sales side of things, I’m floored by how often people think their software will “speak for itself, if only we can get the prospect on a demo.”

At Coupa Inspire19 this year, sure: I saw some screenshots and product demos. I’d expect to, given the tech wonk crowd I run with. But what I absorbed and took home with me is the customer stories, from United Airlines to Lululemon to MGM to a thousand others.

What Puts the ‘U’ in Coupa? Look to the FAANG Playbook on Usability

Rare is the presentation where a Coupa employee fails to reference the acronymic meaning of the company’s name. We heard this numerous times at Coupa Inspire 2019 this week in Las Vegas, and while few these days would confuse the Palo Alto cafe with the unicorn software provider, I have to admit the repeated messaging on the name has clearly sunk in with customers.

Case in point, over multiple conversations at Inspire, customers have frequently referred to the “U” — usability — as a key reason why they either signed with Coupa or have remained a client.

Sponsored Article

Customize your internal payment processing needs with ‘Pay by Invoice’ at Amazon Business

No two businesses are alike. Each one has their own goals, internal policies and procedures. At Amazon Business we obsess around the differences in our customers, and how we can best support their internal procurement, reconciliation and payment teams to streamline their procure-to-pay processes. To do this, Amazon Business is helping innovate on behalf of its customers by offering a customizable invoicing payment method for businesses of all sizes and industries — Pay by Invoice.

Pay by Invoice allows eligible customers the option to buy now and pay later with payment terms and a purchasing line offered on Amazon Business.

Amazon Business believes a trusted invoicing experience enables worry-free purchasing — and we do this by making invoicing configurable, accessible and dependable for customers. Pay by Invoice provides Amazon Business customers access to millions of suppliers, with the convenience of using a single configurable invoicing solution to purchase. The vision of Pay by Invoice was to put businesses back in the driver’s seat. No need to change internal policies to work with a supplier or have separate negotiated terms with each individual supplier. With Pay by Invoice, the customer chooses what works for them.

Exploring Basware’s Artificial Intelligence (AI) Capabilities and Roadmap: Something For AP and Procurement (Part 3) [PRO]

Artificial intelligence is starting to transform the value proposition of procurement and finance technologies. But it is not just start-ups that are building new capabilities and gaining momentum. Procure-to-pay stalwarts like Basware are making significant investments in the area as well. This Spend Matters PRO brief explores where Basware’s AI investments are appearing in its invoice-to-pay and e-procurement solutions. Part 1 of this series explores Basware’s recent product enhancements, and Part 2 explores 2019 and 2020 roadmap items.

SAP Intelligent Spend Group is future for Ariba, Fieldglass, Concur (Part 3): How can the SAP spend platform ‘Run Simple’? [PRO]

supplier network

The integration of SAP Ariba, SAP Fieldglass and SAP Concur into a single operating entity within SAP, the “Intelligent Spend Group,” will be far more straightforward from a commercial and go-to-market perspective than a technology architecture and platform vantage point. This Spend Matters research brief, the third in our series analyzing integration considerations for the Intelligent Spend Group, explores network and platform considerations and offers key takeaways for the company and SAP customers. Part 1 centered on specific integration models that SAP is likely to take (e.g., the SAP Cloud Integration Gateway) and what these approaches would mean for customers of multiple solutions. Part 2 asked the hard questions surrounding core integration considerations.

SAP Intelligent Spend Group is future for Ariba, Fieldglass, Concur (Part 1): Customer Analysis, Solution Integration, Roadmap [PRO]

Late in April, SAP announced that it was bringing its procurement assets under a single operating umbrella. The announcement of the new business unit, tucked into the body of a press release with the headline of a leadership promotion, notes that the “SAP Intelligent Spend Group” will be “comprised of SAP Ariba, SAP Fieldglass and SAP Concur.” The group, according to the announcement, would be headed by SAP Ariba and Concur veteran Barry Padgett, but this week we learned that Padgett left SAP. Regardless of leadership, the Intelligent Spend Group will move forward. This Spend Matters PRO brief provides an analysis of what the creation of a single organization within SAP for these solutions may mean for each individual solution line and customers.

The Evolving Power in Spend Visibility

Spend Matters welcomes this guest post from John Callan, Senior Director at Coupa.

It’s no secret that businesses struggle with full visibility when it comes to spend management, with many still believing that it simply isn’t possible to find a comprehensive solution that is easy to implement but will also deliver value. Time and time again, we see the price that businesses pay when they lose control over the procurement process.

Spend that is fragmented across multiple categories and suppliers often leads to payments being incorrectly classified — or not classified at all — due to inconsistent and disjointed spend processes. This can render payments invisible, easily becoming the pocket where procurement fraud is concealed.

There are also many operational considerations. When spend is miscategorized, it results in poor, inaccurate data, potentially damaging the credibility of the procurement process. Business leaders need more comprehensive, effective and data-driven business spend management (BSM) solutions.