Customer reviews for Bonfire are in the new SolutionMap Customer Insights report

This week’s SolutionMap Customer Insights report focuses on customer reviews for Bonfire, a cloud-based provider of sourcing whose offering is known for its ease of use.

The applicable SolutionMap category for this report is in Sourcing. SolutionMap Insider members can read about Bonfire in our latest report.

In each Customer Insights report, we provide a one-page summary of details from the SolutionMap peer review process. It includes ratings on how well the vendor meets its customers' expectations, three key differentiators for the vendor and a list of quotes from customers about the vendor’s greatest strengths.


As part of the SolutionMap RFI process, Spend Matters continuously solicits customer references to determine a procurement technology provider’s placement on the ranking graphics. This is a Spend Matters curated summary of verified customer feedback for Bonfire, a SolutionMap-ranked provider.

The Bonfire Customer Experience: What Makes It Great (Sourcing SolutionMap Analysis)

complex sourcing

Usability is proving the single most important killer app for the next wave of sourcing technology adoption. And providers such as Bonfire are proving that absolute feature/function capability alone is less important than providing an optimally rich user and customer experience that will maximize adoption and customer satisfaction.

This is not a new strategy. Bonfire is in fact following Coupa’s playbook. As we have noted before, “such was Coupa’s first act, before it focused on investing in functional leadership to complement best-in-class usability.”

Today, Bonfire is headed down a similar path in the sourcing market. Its customer references and candid feedback from Spend Matters’ Q4 2018 Sourcing SolutionMap suggest it is not a typical provider but rather one that is redefining an entire market by focusing on customer adoption and the user experience. Like Coupa, it is creating a movement among procurement organizations.

But where and how does Bonfire stand out in this competitive technology market with customers?

As of December 2018, the Spend Matters SolutionMap contains functional and customer satisfaction benchmarks on more than 50 providers within the procurement technology landscape. But where does Bonfire stand out most and help “set the bar” in sourcing, and why should this matter for procurement and finance organizations? Let’s delve into the SolutionMap benchmark to find out where Bonfire is great.

“What Makes It Great” is a recurring column that shares insights from each quarterly SolutionMap report for SolutionMap Insider subscribers. Based on both our rigorous evaluation process and customer reference reviews, each brief offers quick facts on the provider, describes where it excels, provides hard data on where it beats the SolutionMap benchmark and concludes with a checklist for ideal customer scenarios in which procurement, finance and supply chain organizations should consider it.

Bonfire: Vendor Analysis (Part 3) — Summary and Competitive Analysis

procurement software

Bonfire is one of our most anticipated new participants in Spend Matters Q2 2018 Sourcing SolutionMap. Based on what we have covered in this deep dive analysis of Bonfire thus far, we suspect that the provider will personify many of the requirements of the Nimble persona, providing a compelling functional alternative to top-ranked Value Leaders including Scout RFP, Coupa, EC Sourcing, Keelver and Market Dojo (not to mention Nimble Solution Leaders including Ivalua, Zycus, Scanmarket and SynerTrade, as well as Nimble Customer leader SAP Ariba).

This third and final installment of this Spend Matters Vendor Snapshot covering Bonfire provides an objective SWOT analysis of the provider and offers a competitive segmentation analysis and comparison. It also includes recommended shortlist candidates as alternative vendors to Bonfire and offers provider selection guidance. Finally, it provides a summary analysis and recommendations for companies considering the vendor. Part 1 provided an in-depth look at Bonfire as a technology provider and its specific solutions. Part 2 gave a detailed analysis of solution strengths and weaknesses and a review of the product’s user experience.

Bonfire: Vendor Analysis (Part 2) — Product Strengths and Weaknesses

The market for best-of-breed sourcing solutions continues to take off. Bonfire, which was founded two years before Scout RFP, is the newest provider in the sector to build significant momentum in North America, leveraging a similar playbook as its better-known competitor, emphasizing ease-of-use, adoption and the user experience. With more than 230 customers in the U.S., Canada and the Caribbean, including market penetration in the public sector that rivals larger providers, Bonfire is becoming a more frequent shortlist candidate in an increasing number of sourcing buying scenarios in which suite capability is not a prerequisite.

This Spend Matters PRO Vendor Snapshot explores Bonfire’s product strengths and weaknesses, providing facts and expert analysis to help procurement organizations decide whether they should shortlist the vendor. It also offers a critique of the user interface. Part 1 of our analysis provided a company background and detailed solution overview, as well as a summary recommended fit suggestion for when organizations should consider Bonfire in the sourcing technology area. The final installment in this series will offer a SWOT analysis, user selection guide, competitive alternatives, and additional evaluation and selection considerations.

Bonfire: Vendor Analysis (Part 1) — Background and Solution Overview

Just when you thought the sourcing technology market was mature and the competitive field had narrowed down to fewer choices, along comes a new contender. And not just any provider, but one that could prove a real thorn in the side of competitors, especially for those focusing on public sector, those targeting the “Nimble” SolutionMap buying persona or those targeting the middle market. This new rose — or thorn, depending on your vantage point — is Bonfire. Scout RFP customers and prospective customers, in particular, should pay particularly close attention to Bonfire, as should those considering Market Dojo, EC Sourcing, Scanmarket, SynerTrade and similar providers.

Larger procurement teams that desire Nimble providers, as well as smaller organizations, often need point-based solutions that can be implemented quickly, at an upfront cost they can afford and with a quick ROI to justify their selection. Bonfire fits this description closely. However, your organization won't know if Bonfire should be on your shortlist without some deep insight into what the platform does, where its strengths and weaknesses are, and what its customer base looks like (to understand if they are used to serving your industry). That's what this PRO series is designed to help you understand.

This Spend Matters PRO Vendor Snapshot provides facts and expert analysis to help procurement organizations make informed decisions about whether Bonfire, as a standalone sourcing solution, is a better fit than both alternative best-of-breed and suite-based tools. Part 1 of our analysis provides a company background and detailed solution overview, as well as a summary recommended fit suggestion for when organizations should consider Bonfire. The remainder of this multipart research brief covers product strengths and weaknesses, competitor and SWOT analysis, user selection guides, and insider evaluation and selection considerations.