ClientLoyalty: Vendor Analysis (Part 3) — Summary and Competitive Analysis

ClientLoyalty competes in what we could most accurately describe as a “sub-sub” segment of the supplier management market. Usually such niches relegate solution providers to a small corner of market obscurity, often to build profitable businesses that go unnoticed by most. But there is actually a real potential market in what ClientLoyalty is attempting to create alongside a select number of other technology providers also focused on the management of strategic supplier relationships: a market for a true supplier relationship management solution.

While there are many solutions today that address supplier information management (SIM) and also supplier performance management (SPM), only a handful actually focus on supplier relationship management — which we are hesitant to call SRM, because the term was usurped by ERP years ago and given an entirely different meaning. ClientLoyalty is one of the few, avenging the “SAP SRM” and “Peoplesoft SRM” product names that did such an original disservice to what SRM is really about. (Hint: It’s not e-procurement!)

This final installment of our Spend Matters PRO Vendor Snapshot series covering ClientLoyalty offers a competitive analysis and comparison with other supplier management providers for shortlist consideration. It also includes a SWOT analysis, user selection guide, summary evaluation and selection considerations. Part 1 and Part 2 of this PRO research series provided a company and deep dive solution overview, product strengths and weaknesses and a recommended fit analysis for what types of organizations should consider ClientLoyalty.

ClientLoyalty: Vendor Analysis (Part 2) — Product Strengths and Weaknesses

ClientLoyalty, a specialized supplier management technology provider, would argue that true supplier relationship management is not just about gathering and managing supplier information, performance metrics and action plans. Rather, it is a class of solution that addresses the fundamental aspects of strategic relationships including tracking, measuring and managing feedback (from the organization and the supplier). But it must also serve to monitor the evolution of the relationship — not just performance — and allow for the collaborative creation of action plans to improve the relationship. In other words, from a procurement perspective, ClientLoyalty is closer to serving as a data-driven co-therapist chair for buyers and suppliers in strategic relationships than anything else.

But is this a niche market or something more? This Spend Matters PRO Vendor Snapshot explores ClientLoyalty’s strengths and weaknesses, providing facts and expert analysis to help procurement organizations decide whether they should consider it for their needs. The first installment of our analysis provided a company and solution overview and a recommend fit list of criteria for firms considering ClientLoyalty. Part 3 will offer a SWOT analysis, user selection guide, competitive alternatives and additional evaluation and selection considerations.

ClientLoyalty: Vendor Analysis (Part 1) — Background & Solution Overview

Supplier performance management is quickly becoming a "hot topic" among procurement organizations that want to create step change improvement as part of their supply management journey. This technology segment is actually a sub-segment of the supplier management technology market, which is more broadly comprised of what we often describe as “strategic procurement technologies” (see Spend Matters’ Sourcing, Contracting and Supplier Management Landscape Definition and Overview report for more detail). But supplier performance management, while a hot topic among procurement people and among those marketing solutions on the vendor side, is unfortunately not a hot topic among developers, especially as it pertains to managing the relationship aspect of supplier collaboration. While many procurement suite technology providers offer supplier management solutions, the reality is that the majority of these emphasize collecting and managing supplier master data and limited supplier performance management requirements.

ClientLoyalty, a somewhat ironically-named technology provider based on its orientation to managing suppliers, is hoping to change this. ClientLoyalty was founded with the desire to bring strategic supplier relationship management to companies that realized the critical importance of relationship management in order to get the most value for their money from suppliers. This Spend Matters PRO Vendor Snapshot provides facts and expert analysis to help procurement organizations make informed decisions about ClientLoyalty’s supplier management capabilities. Part 1 of our analysis provides a company background and detailed solution overview, as well as a summary recommended fit suggestion for when organizations should consider ClientLoyalty in the procurement technology area. The remaining parts of this research brief will cover product strengths and weaknesses, competitor and SWOT analyses, and insider evaluation and selection considerations.