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Synertrade: What Makes It Great (Sourcing SolutionMap Analysis)

Direct materials sourcing is the elephant in the procurement technology suite room. While many source-to-pay solutions offer strong functionality in support of sourcing processes, only a handful truly support all of the requirements to enable the complexities of direct materials sourcing (e.g., sourcing optimization, bill of materials-based sourcing, commodity management).

Among this select group, Synertrade is capable of delivering a comprehensive, fully integrated and rapidly deployable source-to-pay suite that also provides organizations the ability to rapidly configure heavy internationalization and systems integration requirements. This is particularly visible in its sourcing module, where it scores above the benchmark for two-thirds of requirements evaluated, including dozens of cases where it posts some of the highest scores of any provider in the Sourcing SolutionMap.

But where does Synertrade stand out most and help “set the bar” in sourcing, and why should this matter for procurement and finance organizations? Let’s delve into the SolutionMap benchmark to find out where Synertrade is great.

“What Makes It Great” is a recurring column that shares insights from each quarterly SolutionMap report for SolutionMap Insider subscribers. Based on both our rigorous evaluation process and customer reference reviews, each brief offers quick facts on the provider, describes where it excels, provides hard data on where it beats the SolutionMap benchmark and concludes with a checklist for ideal customer scenarios in which procurement, finance and supply chain organizations should consider it.

SynerTrade

As part of the SolutionMap RFI process, Spend Matters continuously solicits customer references to determine a procurement technology provider’s placement on the ranking graphics. This is a Spend Matters curated summary of verified customer feedback for SynerTrade, a SolutionMap-ranked provider.

SynerTrade: What Makes It Great (Supplier Management SolutionMap Analysis)

procurement software

SynerTrade is actively driving awareness of its brand beyond continental Europe, where it has a base of hundreds of customers. Yet the source-to-pay suite provider is already equipped to compete on the world procurement technology stage.

Out of the 45 participants in Spend Matters SolutionMaps for Q2 2018, SynerTrade is one of only five providers that make all 10 recommended personas for strategic procurement technologies and source-to-pay suites. One area in particular where SynerTrade differentiates itself is in the increasingly critical supplier management area, which the provider uses to unite each component of its suite.

“What Makes it Great” is a recurring column that shares insights from each quarterly SolutionMap report for SolutionMap Insider Subscribers. Based on both our rigorous evaluation process and customer reference reviews, each brief explains how the provider excels and where it beats the SolutionMap benchmark, concluding with a checklist for ideal customer scenarios in which procurement, finance and supply chain organizations should consider the vendor.

SynerTrade: Vendor Analysis (Part 3) — Summary and Competitive Analysis

Better known in Europe than in North America, SynerTrade is ramping up its U.S. presence in 2018. We see a bright future for the provider on a global basis, provided it makes adequate sales, marketing and channel investments that call attention to what it is capable of enabling through its broad, cloud-based procurement platform.

SynerTrade is one of the few vendors capable of delivering a comprehensive, fully integrated and rapidly deployable source-to-pay suite that also provides organizations the ability to rapidly configure heavy internationalization and systems integration requirements. This makes it a particularly interesting shortlist candidate for procurement organizations with global requirements and complex systems environments. Although not without weaknesses, it is nevertheless unique in its approach and is likely to appeal to many organizations that today have no idea who it is, owing to its previous regional focus in Europe.

This Spend Matters PRO Vendor Snapshot provides facts and expert analysis to help procurement organizations make informed decisions about SynerTrade’s source-to-pay capabilities. Part 1 of our analysis provides a company background and detailed solution overview, as well as a summary recommended fit suggestion for when organizations should consider SynerTrade in the procurement and finance technology areas. Part 2 of this research brief covered product strengths and weaknesses, and this final installment offers competitor and SWOT analyses, as well as evaluation and selection considerations.

SynerTrade: Vendor Analysis (Part 2) — Product Strengths and Weaknesses

Even though the procurement technology suite market is less than two decades old, we're still in an era where there are only a handful of end-to-end source-to-pay providers that are well established and reasonably mature. These providers are not equal by a long shot, each bringing different strengths and weaknesses. And there are some gaps that have not yet been filled (e.g., a “Nimble” buying persona suite).

SynerTrade, a procurement technology suite provider, is an example of a firm contributing to the breakneck pace of recent innovation in the source-to-pay suite market — and one that may yet fill the “Nimble” suite need. Providers in this formerly slow-moving technology market are now developing solutions more quickly than ever before, introducing and fully fleshing out new capabilities and technologies over quarters, not multiple years or decades.

This Spend Matters PRO Vendor Snapshot explores SynerTrade’s strengths and weaknesses, providing facts and expert analysis to help procurement organizations decide whether they should consider the provider. Part 1 of our analysis provided a company and detailed solution overview, as well as a recommend fit list of criteria for firms considering SynerTrade. The third part of this series will offer a SWOT analysis, user selection guide, competitive alternatives, and additional evaluation and selection considerations.

SynerTrade: Vendor Analysis (Part 1) — Background and Solution Overview

tech

Thanks to Spend Matters SolutionMaps, readers are likely familiar with six of the larger source-to-pay providers: SAP Ariba, Determine, GEP, Ivalua, Jaggaer and Zycus. (Coupa, we should note, competes only selectively as an end-to-end suite provider.) But they might not be familiar with SynerTrade, an S2P provider we most recently reviewed in 2016.

Two years ago, SynerTrade offered a sprawling set of platform-based procurement applications, not so dissimilar in approach from what Pool4Tool (now Jaggaer Direct) offered at the time. But since then, SynerTrade has developed a globally competitive set of capabilities, creating an integrated suite model built on a common platform — with 34 individual apps available on top of it.

How SynerTrade compares with other providers will become clearer when we release our Q1 2018 SolutionMaps in March. For now, this Spend Matters PRO series offers an updated primer on SynerTrade, providing facts and expert analysis to help procurement organizations decide whether they should include it on their shortlists.

Part 1 of our analysis provides a company background and detailed solution overview, as well as a summary recommended fit suggestion for when organizations should consider SynerTrade. The remaining parts of this research brief will cover product strengths and weaknesses, competitor and SWOT analyses, and insider evaluation and selection considerations.