
Published: June 19, 2013
Access Level: Premium
Research Topics:
Category Management How-To Guide Premium Research Procurement Services
Access Level: Premium
Research Topics:
Category Management How-To Guide Premium Research Procurement Services
One of our most popular topics on PRO, Thomas sets out to define how procurement should approach the marketing category (from dealing with agencies all the way to just dressing better!) For a category that straddles the boundary between direct and indirect spend, this is an indispensable guide for both procurement and marketing departments.