LARGE Market Fit Explained

The Large market fit targets solutions for large enterprises. These solutions typically generate an annual revenue of over $1 billion, and their geographic range is multinational. Moreover, they typically have advanced functionalities, complex deployment and global support and services.

Large market fit technology capability weightings

As with the other market fits, the Large market fit weightings have a significant focus on core underlying technology. Across all subcategories considered in SolutionMap benchmarking, we weigh analytics and technology-related subcategories, such as general services, data management and reporting, highest for large enterprise solutions. Meanwhile, the least-weighted subcategories are related to configurability capabilities, such as organizational modeling and project management.

Sample of Large market fit weightings by module against functionality scoring elements

Note: In this Large core platform capability weightings by module table: the darker the shading = the higher the emphasis

We emphasize the following subcategories in the Large market fit weightings by module:

We emphasize the following subcategories across the Large market fit for expense management and carbon management mini-maps:

Large market fit modifier weightings

In addition to capability weightings, Spend Matters also uses modifiers that vary by market fit in order to account for factors such as price, geography and value beyond technology to better account for the needs of particular markets. Each market fit also receives an overall weighting emphasis, meaning market-fit-level modifiers are applied more heavily (or not) based on the market use case. 

As a whole, the Large market fit tends to apply modifier weightings less heavily than the other market fits. In other words, price, geography and value beyond technology impacts the Large market fit’s weightings less than those of the SME and Mid market fits. That said, the modifiers still make themselves felt. For example, price is weighted lower than for both Mid and SME market fit because a large enterprise solution’s advanced functionalities and complex deployment method means it typically costs more. Moreover, geography is weighted significantly higher than for SME and Mid market fits because Large market fit solutions support global services and multi-national deployments. Value beyond technology is weighted slightly more than it is for SME value beyond technology, as value delivered from services is more desirable for large enterprises. Modest differences exist across modules within the Large market fit as well: