
This post asking “Where’s the Beef?” isn’t about the beef supply chain, or the purity of the beef that you source, but yet another post about the pitch. We’re latching onto Wendy’s classic catchphrase because its message is easy to remember and one that you should never, ever forget! Especially when you are being sold something that sounds better than it is, or what you are being sold is better than what you expect from the organization providing it.
Why must we talk about this again and again? Because it’s too easy to get suckered into a deal that is too good to be true or without substance.