Nexus Content

Omnia acquires InsightGPO: Putting M&A at the center of a growth strategy

This week, Omnia Partners announced it was acquiring InsightGPO, the group purchasing organization arm of Insight Sourcing Group. According to the announcement, the transaction closed on Dec. 31, 2019. Prior to the definitive agreement, “InsightGPO was one of five divisions of Insight Sourcing Group,” which provided its “clients with highly targeted offerings for office supplies, auto rental, MRO and office equipment,” according to the press release announcing the deal.

Yesterday, I had the chance to speak to Tom Beaty, CEO, Insight Sourcing Group, and M. Todd Abner, President and CEO of Omnia Partners, to learn more about the transaction.

This Spend Matters Nexus brief shares a bit of what was learned (Omnia facts, figures) along with our own transaction analysis and a back-of-the-napkin valuation and relative multiples in the GPO market. It also traces the history of Omnia and provides a perspective on the GPO today (at an investor level) and future scenarios. We will follow up this Nexus M&A analysis with a detailed vendor snapshot/overview of Omnia on Spend Matters PRO this quarter, including a full SWOT, customer recommendations, etc.

For those interested in learning the basics of GPOs and how to use them as part of a category management portfolio strategy, we suggest you start with our past coverage and a chart showing the primary GPO market segments:

● An Introduction to Group Purchasing Organizations (GPOs)
● Group Purchasing Organizations: Supplier Perspectives and the Evolving GPO Landscape
● All We Are “Saved” — Give Purchasing Consortia (Including GPOs) a Chance
● The Healthcare Group Purchasing Organization (GPO) Landscape: Background, History and Introduction



Jason Busch is Managing Partner of Azul Partners’ Investor Advisory Group. He works with sponsors, CEOs and boards on data-driven due diligence, M&A and strategy. Jason is also the lead author of Spend Matters Nexus, a private newsletter and subscription service that publishes 50+ times per year. Spend Matters and Spend Matters Nexus are owned by Azul Partners. His investment disclosures and other activities can be found on LinkedIn.

2020 M&A and Procurement Investment Predictions: 10 Trends to Watch (Part 2)

procurement

M&A and investor interest in the procurement technology sector is at an all-time high. Of course it also helps that there are more than 1,000 providers in the procurement solutions market (software, consulting, outsourcing, managed services, market intelligence, etc.) and adjacent markets than ever before — and new start-ups popping up on what feels like a weekly basis.

In the first installment of this series, we covered the first three sector M&A and investments trends that we’re paying attention to in 2020. These are competition growing between strategic and financial buyers; ERP and big tech getting more active in the sector; and buyers/investors expanding their definition of procurement technology.

Today, we turn our attention to our next two trends. These are:

Trend 4: Convergence of sourcing, category and market intelligence solutions: blurring the lines (i.e., application/technology, services, content/intelligence, etc.)

Trend 5: Payments, accounts payable and procurement intersections accelerate

2020 M&A and Procurement Investment Predictions: 10 Trends to Watch (Part 1)

M&A and investment activity in the procurement sector has started 2020 with a bang based on Coupa’s acquisition of Yapta and CVC’s $200 million investment in EcoVadis (which came on the heels of Workday’s buyout of Scout RFP in November). Spend Matters actively tracks over 600 procurement technology providers, of which more than 300 are featured and segmented by capability (suites and modules) in a recent PRO research brief and graphic (see below).

But we believe the actual number of providers — if we consider peripheral areas focused on category and market intelligence, analytics, services procurement and adjacent finance, supply chain, risk and supplier-related GRC applications that are still of interest to procurement organizations as the primary economic buyer — brings the list to over 1,000 different providers.

Many of these providers will raise capital or get acquired in 2020.

But what trends are driving acquisition and investor interest in the sector, and what types of transactions should we look for?

This Spend Matters Nexus brief provides an introductory analysis of sector M&A and investment predictions for 2020, exploring the first three of 10 trends we’re starting to spot:
* Trend 1: Competition grows between strategic and financial buyers (and those that fall somewhere in the middle).
* Trend 2: ERP and big tech get more active in the sector.
* Trend 3: Buyers and investors expand their definition of procurement technology.

Subsequent briefs in the series will cover additional trends as well flesh out some of the more important strategic and financial buyer (and investor) priorities on a more granular basis. Let’s get started!

20 Tips to Maximize Private Equity, Investment and Strategic Buyer Outcomes (Part 9: Defining the ‘Post-Close’ Plan) [PRO]

In this Spend Matters Nexus brief, we’ll look at our final tip (No. 20!) for sellers to get the most from a liquidity event when raising a large growth capital round or selling to private equity or strategic buyers. This tip, defining the “post-close” plan, may seem like a simple follow-on effort that you can worry about after the ink is dry on a transaction.

But displaying leadership when it comes to the post-close plan before a deal is complete will both help your organization accelerate out of the gate after it is acquired or merged and will burnish your reputation with your new owners. As important, showing the ability to develop a realistic post-close plan with key checkpoints and milestones at specific intervals (like 90 days, 180 days, etc.) is a strong leading indicator that the implementation of such an effort will be a success — even if its components and details shift post transaction.

If you are just getting introduced to this series, start with the earlier tips. (Click here for Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8).

Why would Medius buy Wax Digital? (Part 4: Strategy and competitive landscape analysis for procurement and ERP vendors)

This Spend Matters Nexus research brief explores the potential competitive impact of the Medius and Wax Digital combination on the procurement and ERP vendor landscape. It also explores the strategies that some providers within these groups are already pursuing (or may pursue) in response to customer requirements, competitive pressures and the desire to expand the overall total addressable market for integrated procurement and finance solutions.

Procurement technology vendors and ERPs targeting procurement compete in a catch-all market segment that can make an area like CRM or human capital management (HCM) seem simple by comparison. From sourcing to contract management to supplier management (and all of its sub-disciplines) to e-procurement to analytics (and beyond) for all types of spend — indirect, direct, services, tail, etc. — the various components of procurement technology are as diverse as the specialist, suite and ERP vendors targeting the market.

Vendors covered in this analysis include Corcentric, Coupa, Infor, Jaggaer, Microsoft, Epicor, GEP, Ivalua, Netsuite (Oracle), Oracle, Proactis, Sage, Synertrade, SAP, Unit4 and Zycus.



If you are just coming up to speed on the Wax Digital-Medius combination, start here with this Nexus series — (Part 1: Company Backgrounds, Product Strengths/Weaknesses, Deal Rationale), (Part 2: Wax strengths, customers, integration considerations), and (Part 3: Strategy and competitive landscape analysis for AP automation and invoice-to-pay). Free Spend Matters’ news coverage of the deal can be found here and here.

Jason Busch serves as Managing Director of Spend Matters Nexus, a research and advisory group that works with sponsors, CEOs and boards on due diligence, M&A strategy and product strategy. Spend Matters and Spend Matters Nexus are owned by Azul Partners. Disclosure: Azul Partners served as an adviser to Marlin Equity in the Wax-Medius transaction.

Why would Medius buy Wax Digital? (Part 3: Strategy and competitive landscape analysis for AP automation and invoice-to-pay)

This Spend Matters Nexus research brief explores the potential competitive impact of the Medius and Wax Digital combination on the AP automation and invoice-to-pay markets. It also explores the strategies that some providers within these groups are already pursuing (or may pursue) in response to customer requirements, competitive pressures and the desire to expand the overall total addressable market, or TAM, for the AP automation sector and related opportunities.

AP automation and invoice-to-pay vendors compete in a market that is growing and changing by the day. This market counts AP specialists such as Accrualify, AvidXChange, Beanworks, SAP Concur, Symbeo, MineralTree, Medius, Yooz and dozens of others, as well as broader procure-to-pay providers such as Basware, Corcentric, Coupa, Oracle, SAP Ariba and Tradeshift. I previously described this market as “hot, hot, hot.” And I stand by that hyperbole.

Some of these providers have chosen to focus on the core of AP workflow and invoice processing; others have coupled AP automation with adjacent areas (e.g., payments and/or financing); and still others are more dramatically attempting to expand the value proposition that links AP to broader finance (and even procurement) functions through expanded modules and capability, including to procurement.

If you are just coming up to speed on the Wax Digital-Medius combination, start here with this Nexus series — (Part 1: Company backgrounds, product strengths/weaknesses, deal rationale) and (Part 2: Wax strengths, customers, integration considerations). Free Spend Matters’ news coverage of the deal can be found here and here.

Jason Busch serves as Managing Director of Spend Matters Nexus, a research and advisory group that works with sponsors, CEOs and boards on due diligence, M&A strategy and product strategy. Spend Matters and Spend Matters Nexus are owned by Azul Partners. Disclosure: Azul Partners served as an adviser to Marlin Equity in the Wax-Medius transaction.

Why would Medius buy Wax Digital? (Part 2: Wax strengths, customers, integration considerations)

Yesterday, AP automation specialist Medius announced it was acquiring Wax Digital, the UK-based source-to-pay suite provider. Together, they hope to carve out a unique niche in targeting procurement and finance organizations primarily in Europe and North America (although both have global customers and users).

In Part 1 of this Spend Matters Nexus series, we provided an overview and introduction to Wax Digital and Medius, touched on the product strengths and weaknesses for Wax, and explored the rationale for the transaction.

As we continue our analysis today, we add in the customer voice to the mix, specifically focusing on Wax Digital’s economic buyers (e.g., CPOs, procurement VPs, etc.) and what they think about the solution, because customer feedback is one way we score solutions for our free vendor ranking system, SolutionMap. We also will go deeper on some of the more specific strengths of the solution at the platform and functional levels, and explore how this might affect users of the combined solution. And we’ll look at integration touchpoints for Wax and Medius.

Later this week and next, we will continue our exploration of the combination, delving into the impact on the competitive landscape, including an analysis of how the combination may affect competitive AP automation and invoice-to-pay vendors as well as procure-to-pay and source-to-pay suites. Finally we will explore how the total addressable market (TAM) expands when combining finance and procurement together. TAM is a key metric that sponsors use to analyze investment opportunities.

Jason Busch serves as Managing Director of Spend Matters Nexus, a research and advisory group that works with sponsors, CEOs and boards on due diligence, M&A strategy and product strategy. Spend Matters and Spend Matters Nexus are owned by Azul Partners. Disclosure: Azul Partners served as an adviser to Marlin Equity in this transaction.

Why would Medius buy Wax Digital? (Part 1: Company Backgrounds, Product Strengths/Weaknesses, Deal Rationale)

Earlier today, Medius announced it is joining forces with Wax Digital. Specifically, Medius, a Nordic-based provider of AP automation solutions with a growing presence in North America, is acquiring Wax Digital, a UK-based source-to-pay suite provider.

The entity will be owned by Marlin Equity Partners, a private equity firm, which purchased Medius in 2017. For those like me who have been around this sector for too long, you might remember Marlin for its purchase of Emptoris (before IBM acquired the provider from Marlin).

Flash forward exactly one decade from that buyout, and the combination of Medius and Wax brings together two providers with different geographic and product strengths with a combined emphasis on targeting finance and procurement organizations.

As we kick off our analysis in this Spend Matters Nexus series analyzing the transaction, we’ll focus this first brief on providing a quick overview of Medius and Wax Digital, and graphically explain how both fit into the source-to-pay landscape. We’ll also offer up high-level strengths and weaknesses on the solution level (for Wax) and a detailed introduction to the Medius AP footprint. Finally, we’ll begin to explore the rationale for the combination.

Later this week, we’ll delve more deeply into a particular strength of Wax based on Spend Matters’ SolutionMap data showing it has happy customers, explore the benefits of bringing together finance and procurement solutions to drive a larger total accessible market (TAM), and offer deeper insight into the potential integrations/touchpoints between Medius and Wax Digital. Finally, we will share an analysis of the impact on the competitive landscape, exploring how the combination may impact competitive AP automation and invoice-to-pay vendors as well as procure-to-pay and source-to-pay suites.



Jason Busch serves as Managing Director of Spend Matters Nexus, a research and advisory group that works with sponsors, CEOs and boards on due diligence, M&A strategy and product strategy. Spend Matters and Spend Matters Nexus are owned by Azul Partners. Disclosure: Azul Partners served as an adviser to Marlin Equity in this transaction.

Workday acquiring Scout RFP (Part 4: Potential Areas of Solution Integration)

integration

Our final Spend Matters Nexus brief for the week analyzing Workday’s acquisition of Scout RFP focuses on potential product and workflow integration touchpoints between the providers, based on activities that Workday and Scout worked on while “partners only” as well as more strategic considerations. (See the first three installments here, here and here, covering general deal analysis, Scout capabilities + strengths/weaknesses, and competitive sector analysis.)

Today’s analysis begins with a list of generic sourcing integration touchpoints with broader source-to-pay and procurement technology capabilities.

As our Nexus coverage has shown, we tend to look at the acquisition of Scout as a clever, innocuous way for Workday to get into the edges of procurement with a standalone, crowd-pleasing solution. But we also think there’s much more to come from a Workday product roadmap perspective — and that this move is only one of the first acts of a much longer play.

Note: This analysis will be updated next week based on a briefing call with Workday.

 Jason Busch serves as Managing Director of Spend Matters Nexus, a membership, research and advisory organization serving technology acquirers (private equity, corporate development, etc.) and CEOs in the procurement and finance solutions marketplace (including contract management, B2B marketplaces/connectivity, indirect procurement, services procurement, direct procurement, commodity management, payment, trade financing, GRC/third-party management and related adjacent sectors).

Workday’s acquisition of Scout RFP (Part 3: Suite and Best-of-Breed Competitor Analysis and Recommendations)

Earlier in the week, the finance and HR solutions provider Workday announced it was buying Scout RFP, a sourcing solution for those who would rather use Uber than maintain an old car (I make this observation with full cynicism intended because my 25-year-old car has been in the shop for three of the past six months ).

You can find previous free coverage of the transaction news on Spend Matters here and here. In our first Nexus subscriber brief covering the procurement technology sector’s M&A news, we offered background on Scout RFP, explored the provider’s strengths and weaknesses, and gave our initial insights into the rationale for the transaction. The second brief explored the competitive implications of the transaction on Workday’s ERP competitors.

As we continue our analysis on Spend Matters Nexus, we turn our attention to landscape implications of the transaction that may affect other, specialized procurement technology providers. We also offer lessons learned for this group as well in terms of what really matters with driving customer success, growth and, subsequently, valuation. Today’s research brief provides a competitive analysis for the source-to-pay suite market segment (e.g., Corcentric, Coupa, Ivalua, Jaggaer, SAP Ariba, SynerTrade, Wax Digital and Zycus) as well as specialty providers that emphasize the sourcing area. U.S. and European sourcing specialists include Allocation Network, Bonfire, EC Sourcing Group, K2 Sourcing, Keelvar, MarketDojo, Promena and ScanMarket and my favorite, at least for its name, SourceDog.



Since the other dog is my car right now and I’m late for a meeting, let me call that proverbial Uber and get on with this analysis.

Jason Busch serves as Managing Director of Spend Matters Nexus, a membership, research and advisory organization serving technology acquirers (private equity, corporate development, etc.) and CEOs in the procurement and finance solutions marketplace (including contract management, B2B marketplaces/connectivity, indirect procurement, services procurement, direct procurement, commodity management, payment, trade financing, GRC/third-party management and related adjacent sectors).

Workday’s acquisition of Scout RFP (Part 2: ERP competitors analyzed)

Yesterday, the finance and HR solutions provider Workday announced it was buying Scout RFP, an easy-to-use sourcing solution. You can find previous free coverage on the transaction on Spend Matters here and here. In our first Nexus subscriber brief covering the procurement technology sector’s M&A news, we offered background on Scout, explored the provider’s strengths and weaknesses, and gave our initial insights into the rationale for the transaction.

As we continue our analysis on Spend Matters Nexus, we turn our attention to landscape implications of the transaction that may affect other technology providers. Today’s research brief provides a competitive analysis for the ERP market segment including providers such as Epicor, Infor, Oracle, Microsoft, Netsuite (Oracle), SAP, Sage and Unit4.

In this analysis, we also provide context via a brief history lesson on how (and why) ERP providers have traditionally offered procurement capability as an extension of financials, tracing the emergence of ERP from MRP. Specifically, we trace how and why this legacy has led to a situation of technology that is inadequate for procurement’s needs (which gave rise to the source-to-pay technology market in the first place).



Subsequent competitive analyses of the transaction will consider both suite and best-of-breed / independent procurement technology providers, including the valuation impact on the sector (and what some of the key drivers to valuation have been recently). We will also explore in greater detail the process, sales and technical integration considerations for Workday as it digests this procurement amuse-bouche.

But for now, let’s dust off our competitive bifocals as we magnify the competitive considerations of the deal, examining Workday’s ERP peers competing for their share of the $50 billion procurement technology total addressable market (TAM), as estimated by Coupa’s  Business Spend Management TAM.

Jason Busch serves as Managing Director of Spend Matters Nexus, a membership, research and advisory organization serving technology acquirers (private equity, corporate development, etc.) and CEOs in the procurement and finance solutions marketplace (including contract management, B2B marketplaces/connectivity, indirect procurement, services procurement, direct procurement, commodity management, payment, trade financing, GRC/third-party management and related adjacent sectors).

First Take Analysis: Workday’s Acquisition of Scout RFP (Part 1: Scout Background, Strengths/Weaknesses, Deal Rationale)

Workday, a provider of finance and human resources solutions, has announced its intent to acquire Scout RFP for a cool $540 million in cash. For those with a long-time background in the industry, this might at first seem like a somewhat mind-boggling sum for a sourcing provider, bringing back memories of Ariba buying Trading Dynamics in the early B2B sourcing era.

But things are a bit different this time, as Scout is bringing rapid growth, material customer numbers (240+ customers) and material ARR growth to the table (we’ll do a back-of-the-napkin analysis of ARR and revenue contribution later in this series). Moreover, it’s an innocuous way for Workday to target procurement without having to go after “the hard stuff” (another key theme we’ll explore).

So beyond the somewhat shocking number at first, the deal can begin to make sense if you peel the transaction onion. So let’s begin.

As we kick off our analysis in this Spend Matters Nexus series analyzing the transaction, we’ll focus this first brief on providing a quick overview of Scout, graphically explain where it fits in the source-to-pay landscape, explore the provider’s strengths and weaknesses, and then begin to delve into the rationale for the deal from the Workday vantage point.

Later this week, we’ll offer an analysis of the M&A and deal components of the transaction (e.g., estimated multiples), provide deeper insight into the integrations/touchpoints between Workday and Scout, and share an analysis of the impact on the competitive landscape (for competitive ERPs, source-to-pay suites and independent sourcing providers).



Jason Busch serves as Managing Director of Spend Matters Nexus, a membership, research and advisory organization serving technology acquirers (private equity, corporate development, etc.) and CEOs in the procurement and finance solutions marketplace (including contract management, B2B marketplaces/connectivity, indirect procurement, services procurement, direct procurement, commodity management, payment, trade financing, GRC/third-party management and related adjacent sectors).