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Happy digitized, purposeful Christmas to everyone …

purpose

Organizations that have a strong sense of purpose will do much better than those that don’t during this period. For people working from home, remotely from their teams, their office and their boss, there would inevitably be times when they weren’t sure quite what to do or how to act. And they wouldn’t be able to pop over to ask a colleague or their manager in the same office. But if they were guided by a clear sense of corporate principle and purpose — as firms such as Mars, Unilever, J&J and others have developed over the years — then they would have a much better idea of how to behave, compared to those whose firms did not have such clarity. Peter Smith explores.