A Special Christmas Case Study from Trade Extensions

You may have noticed their logo appearing over there to your right, and we’re delighted to welcome back Trade Extensions as a Lead sponsor for Spend Matters UK/Europe. In the two years since we last worked with the firm, they have almost doubled in size in revenue terms, and expanded significantly into the US and other countries from their initial Swedish / British base. That is a sign of how their advanced sourcing and optimisation platform is finding its way now into the core solutions toolbox for leading businesses in many different sectors now.

We’ll talk more about the firm next week, but today we’re excited to announce a very special Case Study that they have made available to you for download. You don’t even have to register, and it is available from their special Christmas website here.

Spend Matters Europe Editor, Nancy Clinton, and I were honoured to be asked by Trade Extensions to interview a very special customer and write a case study about the firm’s work with him. So after a quite literally magical flight, we sat down with him to learn all about the particular distribution problem he was facing this year. We learnt how the Trade Extensions optimisation / market informed sourcing (choose your own terminology) system helped him and his business meet quite incredible seasonal demand, by engaging a wide range of distribution sub-contractors. That was done in an optimised manner, despite the great complexity of the problem that had to be solved.

santa in hutYou might have worked out by now what we’re talking about , but here’s the picture I took of our interviewee - the Chief Procurement Officer - and his assistants getting ready for our session.

And here is a short extract from the finished Case Study.


“A stable network is vital for any distribution operation but when you are the oldest, largest and most successful global distribution operation in the world and your stable network goes down (with reindeer flu) the financial and reputational damages could be irrecoverable.

This is the situation SLEIGH (Santa’s Logistical Enterprise Innovative Gift Handling) faced this winter when all nine reindeer, including Rudolph himself, contracted reindeer flu. It left the organisation on the brink of a distribution catastrophe as the team solely responsible for driving the Christmas delivery vehicle thousands of miles delivering millions of presents on Christmas Eve were unlikely to recover in time for Christmas.

SLEIGH Chief Procurement Officer, Father Christmas, had to seek rapid and expert guidance. Legendary supplier relationship management over the years means the world’s most famous CPO is known to almost every supplier and end user across the globe – albeit by different names. However, whether it's Father Christmas, Santa Claus, Saint Nicholas or Père Noël in Europe, Viejo Pascuero in Chile or Hoteiosho in Japan the response is the same when he's in trouble.

And when Trade Extensions, a world-class sourcing and optimisation solution provider, heard of his plight they were quick to respond. SLEIGH is responsible for the stringent on-time delivery of approximately 526,000,000 individually packaged parcels to all good girls and boys across the world, mainly in one night. The presents have to be wrapped, addressed, loaded then distributed within the space of 24 hours across hundreds of states and territories in the world. Traditionally this mammoth logistical task could be achieved by only one guaranteed method – pure magic”.

Find out what happened next – download the full case study here!

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