Category Management – A Webinar To Help You Succeed

We have a Category Management-themed webinar coming up fairly shortly which we wanted to bring to your attention (not solely because the insights will be valuable to you as a mature implementer of a CatMan strategy, or as an 'immature' implementer that wants to develop further and reap more benefits, or indeed, a true beginner wanting to understand category management better) but because it is an excellent accompaniment to the recent report we pointed you to here.

The Future Purchasing report, Collaborating for Category Management Success - Bridging the Performance and Value Gap, is the result of many months of indepth study and analysis into the current position on CatMan practices, maturity, levers, benefits and basically makes realisable recommendations on how to get the best out of your strategy regardless of where you sit on the 'Leader' / 'Follower' scale.

The report  is one of a kind in being the most comprehensive, far-reaching and useful analysis of survey findings in the category management world, with metrics that you can use directly to benchmark your own position and understand what to do next. In fact, if you are in any way engaged in category management, you will find both the report and the webinar highly informative. It can be downloaded here, free on registration.

So, on March 14th, 4pm UK time (11am EST, 5pm CET), we will be co-hosting a webinar to draw out what we believe are the most remarkable and useful findings from the study. By listening in, or participating, you will be able to:

  • Find out which key drivers for category management success have been identified through the research, and how you can focus on the areas that make the most difference
  • Understand the business case for category management effort and investment
  • Hear why and how involving internal stakeholders in the right way is essential to success

Whether you and your organisation are new to CatMan or experienced practitioners and experts, there will be ideas discussed and recommendations made that we guarantee will be useful. Guarantee? Yes! Or your money back!* That is because the hosts are some of the most knowledgeable and practiced people in the CatManSphere.

Marc Day is Professor of Strategy and Operations Management at the Henley Business School, University of Reading, with a particular interest in how organisations create value with suppliers. He has taught in many countries, written numerous articles and papers, and led educational and research  programmes in both the academic and business worlds.  He led the analytical work on the survey.

Mark Webb is the MD of Future Purchasing, and was a co-founder of the firm in 2002. He gained a degree in Management Sciences and a M.Sc. in Business, and has over 20 years’ experience as a procurement executive and consultant with organisations including Price Waterhouse, Mobil Oil and the QP Group. He has led the research and practical implementation work on category management that has put Future Purchasing at the forefront of knowledge and experience around that topic globally.

Peter Smith, needs no introduction, as Spend Matters Europe MD he has 30 years’ experience in procurement and a wealth of knowledge and hands-on experience of all things procurement. He is a Past President of CIPS and was procurement director for three large organisations in the public and private sectors. His first co-authored book was published in 2010 (“Buying Professional Services”) and he has advised many public and private sector bodies as well as lecturing and serving as a non-executive director in four organisations.

Anyway - if you are genuinely interested in improving (or even starting) your category management strategy to access the savings rates that leaders in the market currently achieve then this is the (virtual) place to be on Tuesday, March 14th at 4pm  - well worth 45 minutes of your time. Registration is here. 


*Of course Spend Matters expert webinars are free

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