Koble – The Business Matchmaking Platform Matures and Grows

Last quarter (just) we introduced you to Koble - the “Smarter Business Through Networking” platform. Essentially, it is a social network for businesses that helps enterprise users connect and collaborate with customers, suppliers, prospects and business partners. Using a social media approach it helps buyers find and work with appropriate suppliers and vice versa.  And because it is enterprise-focused, it is different from any other social media platform we know.

For example, buyers register which  spend areas they are interested in and can link (in a controlled and anonymous manner if desired) with potential providers in that area. But it does much more: since last year it has developed and grown; it has evolved and enjoyed increased success as more and more organisations have realised its benefits as a connector of businesses. As its founder says “Think of Koble as a matchmaking app for businesses."

But don't take his word for it - our colleagues in the US recently published a rather good interview with a user, whose comments will explain precisely why they think Koble is the way forward for matching businesses. Here is an excerpt from:

Matchmaker, Matchmaker, Make Me a Buyer/Supplier Match!

Have you noticed a change in the way you do business due to using this particular platform?

For me, for now, the tool itself it is great, because it allows us to interact with prospects much more than you can on LinkedIn or other social media platforms. It goes beyond that. That's when I think it's closer to a Salesforce because you can really engage in conversations with your prospects, target them, do some analytics and more. You can put several people into a chat, so you can engage one of your salespeople. It goes a little bit deeper.

It's more collaborative.

It's more collaborative because we have a company account; [this way] if a sales guy leaves the company, we keep his contact information. Whereas when you have a sales guy who is using his own LinkedIn, creating his network of people, when he leaves the company, he takes that network with him.

If you find this intriguing - and we think you will - do read the whole article here. 


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