LUPC (with a bit of help from Dylan) brings a new approach to stakeholder comms

Communicating with stakeholders is  a critical task for procurement people in every organization. I’ve seen it happen in all sorts of ways, but today we have probably the most original I’ve seen for many years.

(On that topic, a quick plug - a final reminder for our webinar this week, on  Thursday, June 12th at 11.30 am UK time, “5 ways procurement can work better with stakeholders.Register here).

Now for collaborative purchasing organisations, (CPOs),  the task is even more critical, because to some extent, pretty much any such body has to sell its services to a range of external stakeholders. Even if there is some mandate on the use of these CPOs, such as in  the case of the Crown Commercial Service in the UK central government, the need to communicate well with users is still paramount.

So hats off to Andy Davies and the team at the London Universities Purchasing Consortium. At a recent event, they were told by the organisers that they could have just two minutes on the agenda to promote their new framework for the supply of occupational health services to an audience of stakeholders and potential users of the framework.

Instead of just doing a rapid “hello, I’m Andy, let me tell you about this new framework” type spiel, they came up with a different approach. We don’t have a video of that live appearance, but here is the video they made later, repeating the performance.  Davies looks suitably intense, whilst his colleague Clemmie Smith keeps a straight face very impressively , as they use the format first popularized by Bob Dylan in what was possibly the first ever true rock music video (for Subterranean Homesick Blues).

There is a colour version too, but I think I prefer the black and white.  Well done to all involved, a great idea and we love it. And you can check out the Dylan original here.

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