ProcureCon Marketing – Opportunity to Tap Into the Knowledge of Procurement Marketing Leaders

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In just over two weeks’ time, senior decision makers from marketing procurement across all industries will gather at the world’s only pan-European event dedicated to marketing procurement. It will take place at Hotel Russell, London, from 2 to 4 June. ProcureCon Marketing has now been running for three years; last year Peter Smith attended and reported widely on impressive speakers, and some excellent debate and discussion with some of the most well known names in the marketing procurement world. ProcureCon say this year’s event will be like no other – so let’s take a look at the highlights of the agenda:

Driving sustainable value from digital marketing

  • The inside scoop from Digital and Media Directors: How is digital changing your marketing strategy?
  • Best practice marketing procurement: How can you best exploit programmatic buying and avoid pitfalls?
  • How do digitally driven companies structure and strategise marketing procurement?
  • Tracking and managing agencies on performance in the traditional media space: What are the adaptations needed to measure ROI in the digital space?


Optimising the efficiency and effectiveness of marketing procurement

  • CPO Live Interview - How to develop strategic thinking around marketing procurement that links business KPIs
  • Listen, Learn and Share - How should you attract, nurture and retain marketing procurement talent?
  • The agencies speak: Where and how do we assign costs?
  • How to interact and collaborate with marketing to create a competitive edge


Taking your marketing procurement to the next level

  • Category driven procurement agenda – what does great look like?
  • Marketing procurement strategy transformation – what’s next?
  • How to improve efficiencies in tail end spend - working smarter, not harder
  • How can you best deal with new marketing industry disruptors


35+ speakers will be sharing their experiences and knowledge from many very high-profile organisations, including: Global Purchasing Director - Marketing Services,
L'Oreal Group;  Head of Creative - Commercial, Western Europe, Mars; Sales Director Channel 4; Senior Strategic Sourcing Manager Sales & Marketing, INTEL; Global Category Leader Marketing, Deutsche Telekom; Global Category Manager Digital Marketing, Microsoft; the list goes on.

New for 2015 are Insights and Shared Examples from Director Global Brand Building Purchasing for Media and Marketing, P&G; Chief Procurement Officer – Consumer Companies, Johnson & Johnson; Director Procurement Marketing MEU, Mondelez International and a senior representative from Vodafone.

And some exclusive content will feature too, like this 2015 Marketing Procurement Benchmarking Study, which was created in association with Prodigious and distributed to over 3000 Marketing Procurement professionals from companies across Europe.

The event will provide plenty of opportunity for discussions and drill down sessions and to network with peers and leading figures from the profession and industry.

You can read more about the event here, and register here to be one of the 200+ expected attendees.

And if you’d like to know how last year’s conference went, you can Peter’s reviews here, here and here and a roundup here.

We’re hoping to hear some really enlightening discussion: and hope to see some of our readers at this very event.

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