In Two Months Europe’s Top Marketing Procurement Decision Makers Will Be Off To The Tower

Only a couple of months to go to the next ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London; we’ve been attending for several years now and find it’s always well attended and well run. It is the big conference for Marketing Procurement decision makers from Europe's top buyers and has attracted more than 60 Marketing Procurement Directors who will be sharing their complex marketing spend strategies with us, and talking about their successes, failures and key learnings.

Under the theme of ‘Transforming Marketing Procurement – Together’ it has brought together a wide variety of speakers and subjects, for instance, just looking at Day 1: the keynote comes from Pete Markey, Marketing Director, TSB Bank who will be talking from the Marketing Director’s perspective on ‘What Is Procurement’s Role In Exploiting The New Opportunities Arising From The Increasingly Digital, Automated And Connected World?’

He’ll be exploring what the key trends are that marketing functions at major advertisers are exploiting to best reach consumers in the current content-driven marketplace; the new developments and how marketing is adapting its teams and processes to respond to new market forces; how to add value in a world of stagnant growth and cost cutting (how together we can keep long-term growth in mind) and practical ways in which true collaboration has been achieved and when it makes sense for procurement to take a step back. So that alone sounds not only interesting, but very relevant.

For the rest of the line-up you can download the agenda here, see who is speaking, which are the hottest topics and decide how you can best benefit from attending. It looks like there's something for everyone who wants to learn more about adding value and getting better ROI on marketing spend.

The event usually attracts around 160+ senior marketing procurement leaders, has 60+ thought-leading speakers and promises 13+ hours of networking time over the three days. But it does sell out quite quickly - it’s a very popular event, so we would suggest registering soon. And as a partner of the event, we are pleased to offer you an exclusive 15% discount off the full price to attend, using our code: PMSM2018. You can book with that here.

We look forward to seeing you at The Tower Hotel, St Katharine's Way, London E1W 1LD on June 12th-14th

And for any further information you can contact the ProcureCon team at 44 (0) 207 368 9465




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