Tradeshift Acquires Merchantry, Product Information Management Provider

big data

Yesterday, the eInvoicing and P2P platform provider Tradeshift made a pretty significant acquisition, paying $30 million in cash and stock to buy Merchantry, a leading cloud-based product information management (PIM) provider.

While Merchantry has traditionally focused on sell-side and retail product information management, its technology is a close fit with what is necessary to enable catalogue content management for procurement – and goes deeper in a range of areas, based on past use case support. That plays well with Tradeshift’s aim to move beyond eInvoicing into becoming a platform for a wide range of P2P and supplier / buyer collaboration type activities.

“Merchantry’s industry-leading innovation in PIM and its e-commerce domain expertise will extend the power and value of the Tradeshift platform for our customers and their suppliers globally,” Jigish Avalani, president and COO of Tradeshift,” said in the company’s press release.

Tradeshift was launched in only 2010 by the charismatic Dane Christian Lanng and now connects 500,000 companies across 190 countries– despite the European roots, the firm is headquarted now in California but is still strong in Europe too. This looks at first site like a bold step for Tradeshift, an impressive declaration of intent for what is still a fairly young firm.

There is an excellent article on the Spend Matters US site from top P2P analyst Xavier Olivera – you can read that here, and this is an excerpt:

“Spend Matters believes that Merchantry’s capabilities will strengthen the value proposition of Tradeshift’s emerging procure-to-pay (P2P) capabilities in a range of markets including retail by going significantly beyond transactionally-centered supplier on-boarding and e-invoicing.

In particular, by adding Merchantry’s solutions into the mix, Tradeshift can begin to offer a more complete eProcurement capability with depth in catalog management built on a newer architecture than traditional content management providers that were originally developed to enable the SAP SRM ecosystem. As part of this, there are also a range of once vertical specific capabilities that Merchantry brings to suppliers which can generally increase the velocity of publishing detailed product/SKU-based information (e.g. e-store) and vendor selling opportunities (e.g., leveraging Merchantry’s Drop-Ship Module).”


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