We name that tune (the BBC HD advertisement); it’s Groove Armada

Isn't the Internet wonderful?  The song used by the BBC to advertise high-definition services really got into my head, but I had no idea what it was. So stick a few words of the lyrics into Google.. and here we are. Groove Armada with I Won't Kneel from the album 'Black Light'.  One of the best choruses I've heard in a long time.

But be warned; the album it comes from has quite an eclectic mix of styles, and it's not all big catchy choruses by any means.  Guest vocalists include Brian Ferry and Will Young, and it is an interesting electro / dance / pop album though..

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