Back to the ProcureCon Marketing presentation from Oliver Yonchev of Social Chain, the rapidly growing Manchester-headquartered “global social media marketing agency”. Part 1 is here. […]
Social Chain at ProcureCon Marketing (Part 2)
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Marketing Procurement – A Push for Simplification (Part 1)
The morning session at ProcureCon Marketing’s Day 1 in London recently tackled the subjects of simplification/streamlining and the future of agency roster models. The first […]
ProcureCon Marketing – Reflections on Day 1
We’re at ProcureCon Marketing again this year, at its usual venue, London’s Tower Hotel, just by Tower Bridge, with its great views over the Thames […]
Pepsi Ad – That’s What Happens When You Fire Your Procurement People
… and talking of Pepsi, as we wrote here in our article principally about United Airlines, how on earth did that dreadful advert get made? […]
P&G Not Happy With Digital Media – An Opportunity For Procurement?
We’ve seen procurement and supply chain issues hitting the press more than ever in recent years, but last week The Times featured an area that […]
A new company for a new world – Omnicom and Publicis proposed merger
Potentially worth $35bn in the stock market, the proposed merger between Omnicom and Publicis would create a marketing and advertising services giant, immediately overtaking WPP […]