Tag Archives:
buying music rights

Decoupling Music Procurement (Part 1)

One of the sessions we would have liked to attend at ProcureCon Marketing was on music licensing, or buying music rights - we have featured […]

“Everyday I Write the Book” — How To Buy Music Rights Without Fights

We  recently reviewed the Richard Kirstein book on Music Rights Without Fights (Rethink Press). Richard is a professional musician with experience of marketing/agency side too. His book […]

Music Rights – Without Fights! Richard Kirstein’s Excellent New Book Reviewed

We’ve got a couple of new books to review for you for the New Year, and the first is an enjoyable as well as useful […]

Smart Marketing Procurement Thinking – Charlie Sheen Ate My Lunch!

We haven’t heard from Richard Kirstein of Resilient Music, in a while. He’s been busy writing a book and conducting research, as well as the […]

Money On My Mind – Music Buying for Marketing Procurement Executives

We are delighted to publish this post from music procurement expert, Richard Kirstein of Resilient Music. British Artist Sam Smith won an incredible four trophies, including […]

Down the Procurement Pub with Procurious, Messrs. Merrill and Kirstein, and Taylor-Hudson

Jason Busch was in town briefly so we had a few alternative pictures for you this week – but here is one taken by Mr […]

Three Strikes and You’re Out — Music Rights Owners Have the Power

In the past couple of years, music rights owners have been aggressively ramping up sync licence fees for online usage, especially for YouTube. This is particularly true of some of the “major” music publishers where we’ve seen fee increases up to a multiple of 10 compared with similar uses 12 months earlier. Their rationale is that YouTube is becoming as important as broadcast TV media so needs to be priced accordingly. The challenge for brands is that production budgets for online content are a fraction of those for traditional TV spots. One negotiation strategy to address this is for brands to geolock their content to a specific market – indeed many music rights owners already demand this! For brands that are tempted to cut corners and post films with unlicensed music tracks, BE WARNED! Beyond the financial, legal and reputational risks we’ve previously discussed, there are yet further dangers:

A Guide to Buying Music for Marketing Procurement Executives — Unlicensed Use Part 2

In Part 1 of A guide to buying music for marketing procurement executives — Unlicensed Use, from our music procurement expert, Richard Kirstein of Resilient Music, […]

A guide to buying music for marketing procurement executives — Unlicensed Use Part 1

As in all sectors, the recipients of vital income fiercely protect its source. In the music rights world, this means ensuing that any brand or agency using copyright music in a campaign, secures the appropriate licences and pays the applicable fees. Music rights owners have a very low tolerance for unlicensed use and the penalties for those who flout the rules can be harsh. Whilst Bill Withers might plead listeners to “Use Me,” the rights owners of his songs and recordings would add “only if you pay the invoice before the first air date!”

A guide to buying music for marketing procurement executives — the Rise and Rise of Sync

This is the third post in a series from guest writer Richard Kirstein, Resilient Music, looking at the challenges around buying music to enhance sales and ultimately profit.  […]

A guide to buying music for marketing procurement executives — Songs vs. Recordings

In the second of a series of articles looking at the challenges around the buying of music to ultimately enhance sales and profit, our guest […]