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licensed use

A guide to buying music for marketing procurement executives — Unlicensed Use Part 1

As in all sectors, the recipients of vital income fiercely protect its source. In the music rights world, this means ensuing that any brand or agency using copyright music in a campaign, secures the appropriate licences and pays the applicable fees. Music rights owners have a very low tolerance for unlicensed use and the penalties for those who flout the rules can be harsh. Whilst Bill Withers might plead listeners to “Use Me,” the rights owners of his songs and recordings would add “only if you pay the invoice before the first air date!”