Tag Archives:
Marketing services procurement

Social Chain at ProcureCon Marketing (Part 2)

Back to the ProcureCon Marketing presentation from Oliver Yonchev of Social Chain, the rapidly growing Manchester-headquartered “global social media marketing agency”. Part 1 is here. […]

Marketing and Procurement Can Help Stop Social Media Evil

So what is worse – modern slavery or paedophilia? Procurement professionals - through CIPS and other initiatives such as Electronics Watch – are taking a […]

Gerry Preece at ProcureCon Marketing – The End of Marketing Procurement?

At the recent ProcureCon Marketing event in London, there was an absolutely first-class keynote from Gerry Preece, titled “Marketing Procurement 3.0 - What’s Next?” Preece […]

The Best Procurement Books of 2016: Music Rights Without Fights

Last Christmas we did a round-up of the procurement books published in 2015, and marvelled at the quality; from Magnus Carlsson on IKEA, Abby Semple […]

Procurement of Marketing Services – Consider the Sub-Categories

We enjoyed this article on the Spend Matters USA website. Written by Peter Portanova, senior project analyst for Source One Management Services, it is provocatively […]