Big problems for Facebook last week as over $100 billion was wiped off the value of the firm. That was driven principally by an announcement […]
Facebook Shareholder Value Crashes – Procurement Partly to Blame?
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Marketing services procurement
Social Chain at ProcureCon Marketing (Part 2)
Back to the ProcureCon Marketing presentation from Oliver Yonchev of Social Chain, the rapidly growing Manchester-headquartered “global social media marketing agency”. Part 1 is here. […]
Day Two in the ProcureCon Marketing House and the Delegates Are Getting Frisky …
You may have seen my colleague Nancy Clinton’s report on day 1 of last week's ProcureCon Marketing event – today we have an overview of […]
Marketing and Procurement Can Help Stop Social Media Evil
So what is worse – modern slavery or paedophilia? Procurement professionals - through CIPS and other initiatives such as Electronics Watch – are taking a […]
Gerry Preece at ProcureCon Marketing – The End of Marketing Procurement?
At the recent ProcureCon Marketing event in London, there was an absolutely first-class keynote from Gerry Preece, titled “Marketing Procurement 3.0 - What’s Next?” Preece […]
Pepsi Ad – That’s What Happens When You Fire Your Procurement People
… and talking of Pepsi, as we wrote here in our article principally about United Airlines, how on earth did that dreadful advert get made? […]
Digital Media – A Vacancy for a Campaigning Category Manager?
Reading the latest from Marc Pritchard, P&G’s Chief Brand Officer, in his battle to get some transparency in the digital media world, it struck me […]
P&G Not Happy With Digital Media – An Opportunity For Procurement?
We’ve seen procurement and supply chain issues hitting the press more than ever in recent years, but last week The Times featured an area that […]
The Best Procurement Books of 2016: Music Rights Without Fights
Last Christmas we did a round-up of the procurement books published in 2015, and marvelled at the quality; from Magnus Carlsson on IKEA, Abby Semple […]
Procurement of Marketing Services – Consider the Sub-Categories
We enjoyed this article on the Spend Matters USA website. Written by Peter Portanova, senior project analyst for Source One Management Services, it is provocatively […]
Lessons For Procurement From The Music Licensing World
We wrote a couple of weeks ago about Big Sync and the fascinating business of music licensing and more widely how brands are using music […]
Big Sync – Music, Marketing and Procurement of “Sonic Logos”
We've featured Richard Kirstein here a number of times, his excellent book and his work in the field of buying music rights. It's a fascinating […]