Music buying is a complex business, as we’ve mentioned many times in our posts on buying music rights by Richard Kirstein of Resilient Music, see […]
A Single-Source Approach to Buying Music at BT
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ProcureCon Marketing
Social Chain at ProcureCon Marketing (Part 2)
Back to the ProcureCon Marketing presentation from Oliver Yonchev of Social Chain, the rapidly growing Manchester-headquartered “global social media marketing agency”. Part 1 is here. […]
Social Chain at ProcureCon Marketing (Part 1)
Probably the most fascinating session at ProcureCon Marketing the day I was there was given by Oliver Yonchev, Business Director of Social Chain, a “global […]
Marketing Procurement – A Push for Simplification Part 2
Simplification in the complex marketing procurement landscape was the theme of the first session at ProcureCon Marketing recently, which introduced the theme of streamlining the […]
Day Two in the ProcureCon Marketing House and the Delegates Are Getting Frisky …
You may have seen my colleague Nancy Clinton’s report on day 1 of last week's ProcureCon Marketing event – today we have an overview of […]
ProcureCon Marketing – Reflections on Day 1
We’re at ProcureCon Marketing again this year, at its usual venue, London’s Tower Hotel, just by Tower Bridge, with its great views over the Thames […]
ProcureCon Marketing Coming Very Soon – Why Attend?
It’s really not long now until we assemble at the ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London – so if you haven’t […]
In Two Months Europe’s Top Marketing Procurement Decision Makers Will Be Off To The Tower
Only a couple of months to go to the next ProcureCon Marketing conference (a WBR event) at The Tower Hotel, London; we’ve been attending for several […]
How To Determine the Business Impact of Our Digital Marketing Investments
As we said last week, not everyone at ProcureCon Marketing agreed that the phenomenon that is digital media is sweeping the advertising world with far-reaching […]
Non-Transparency in Digital Media – What Can You Do
At ProcureCon Marketing last week we heard from Martin Albrecht, Managing Partner at media agency Crossmedia. He talked about ‘Procuring Trust,’ - transparency in the […]
ProcureCon Marketing — You’re Better Off Talking to the Goldfish!
At the recent ProcureCon Marketing event, a rather interesting and well delivered presentation came from Tim Duffy, Chairman, M&C Saatchi UK Group and Saatchi Institute, on the […]
Intel Drives Marketing Efficiency – Highlights from ProcureCon Marketing
If you thought Intel was simply about chips in your computer, think again. Sean O'Sullivan, Global Director of Marketing Procurement at the firm, presented at […]