Tag Archives:
relationships

IWD: Women in Procurement share their voices

In support of International Women’s Day on March 8, we have been talking with Carina Hoogeveen, senior director of marketing EMEA at contract lifecycle management […]

Why Procurement Needs To See Marketing as Another String to Its Bow

George Smart, group business development director at APS Group, talks about how Procurement can strengthen its relationship with Marketing – and why that’s important. Procurement […]

Agency Relationships and Growth in the Digital Economy

One of the panel discussions we heard at ProcureCon Marketing last month brought up some useful facts and recommendations for Marketing Procurement people to consider […]