What’s The Price (WTP)

What’s The Price enables buyers and category managers to determine their supplier’s price at any given point in time including the cost price breakdown, structure, developments and the margin. Pragmatic cloud-based procurement software built by buyers.

Company Info


Raadhuislaan 2A, Oss, International, 5341 GM, Netherlands




50 to Know / 50 to Watch / Future 5

In Their Own Words: What’s The Price (WTP)

WTP Buynamics is a company founded by purchasers in 2015. They understand other buyers and category managers and still form the basis of the organization. We sell subscriptions and are not consultants. We have developed an extremely pragmatic cloud tools, called WTP (what’s the price). It can be installed without any help of the IT department. Since the foundation, there has been a significant growth in people (from 3 to 20) and turnover (doubling every year). In addition to its home country of the Netherlands, the company has been growing rapidly by building partnerships in Germany, Great Britain, France, India and the USA.

Recently companies like Walmart, Leroy Merlin, Canon, National Grid, PPG, AS Watson and Homebase started to work with WTP and saved millions of dollars at short notice. WTP has developed a method whereby a cost price breakdown can be created within minutes based on big data. First only to create a cost price breakdown of any product, but more recently also of professional services. With this insight, the power of data shifts from sales to procurement. The insight is unique. At the beginning of the collaboration, WTP’s experts guide the user within the tool and within the commercial application. After a short time, a user can work with it completely independently and it becomes a standard part of their negotiation process. Insight into costs and developments will give a buyer more confidence and undoubtedly leads to better deals. 

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