50 to Watch 2024: A Conversation with What's the Price Buynamics

Bertrand Maltaverne, Spend Matters Lead Analyst, talks with Robert Driessen, Founder and CEO of WTP Buynamics about the annual Spend Matters 50/50 lists and how What's the Price Buynamics earned a spot as one of 2024's 50 Providers to Watch. In the discussion, Robert explains the history of WTP Buynamics, how their product is different and how it can help procurement teams negotiate better prices with the power of data.